If you’ve ever mapped the contents of a large Web site, you know just how many pages can be buried in sub-directories of sub-directories of directories. And you know how helpful some of those buried pages can be. But, it’s incredibly tedious pouring through them all. And, it’s also very unnecessary. Using the Internet to help you recruit can save you time and help you find more people. But if you’re looking at page after Web page that offers minimal new contact information, it’s really not worth your while. So, don’t do it — let the search engines do it for you. Using one of the domain finders mentioned in last week’s column, find a couple of odd domain name sites for the company you’re interested in. Then, let a search engine search the pages within that domain. Simply go to HotBot and type in domain:domainname.com. Or go to Alta Vista and type in host:domainname.com. In either case, what you get back is a list of all indexed pages on the site. A quick scan of the contents lets you know which pages are most likely to be of value. For instance, Ernst & Young owns the Business Network site. It’s a community-building site for E&Y alums and employees. It might be rather interesting to see if there are any pages within that site that could lead us to an abundance of names. Using the search format above, search *both* Alta Vista and HotBot. Oftentimes one engine will provide more complete results than another will — and you don’t want to miss any. Particularly since you’ll be able to find things like: * a directory of attorneys’ home pages * an alumni directory — complete with names, job titles and contact information * several pages devoted to IT resources Now, how does this help you? Knowing all the domains of a particular company lets you look into unpublicized sites and see who’s there. In the non-intuitive sites, it’s much more likely that you’ll find white papers with authors’ names and directory listings. And, armed with those, you can find new contacts, new links, and new places to search for people with relative ease. Next week: Is your in box overflowing with email? Learn how to manage the tide with filters.
Join Appcast on Tuesday, January 25th at 2pm ET/ 11am PT for the webinar, Sneak Peek: 2022 Recruitment Marketing Benchmark Results. Appcast’s Labor Economist, Andrew Flowers, will share the findings of the 2022 Recruitment Marketing Benchmark Report and offer insight into how you can use this data to improve recruitment results. Register today to be one of the first to receive the full report.