Faux Employer Branding vs. Magnetic Employer Branding

Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of this article, they are engaged in faux employer branding: Creating clever messaging designed to position themselves as a great employer Producing fancy videos that showcase attractive, fun employees saying how … Continue reading Faux Employer Branding vs. Magnetic Employer Branding