Facebook Vs. LinkedIn: A Look Back

About a year ago, I wrote about Facebook overtaking and eventually replacing LinkedIn. Since both social networks have been in the news recently, I thought now would be a good time to look back on that prediction — and how the social media recruiting landscape has changed since then.

image from pammarketingnut.com

In the past few weeks, LinkedIn has announced a doubling of revenueacquired SlideShare, and crossed the 100-million-user mark. Facebook, meanwhile, had its much-anticipated IPO, which fell far short of optimistic expectations.

When I wrote the blog post back in August, Google+ wasn’t a factor, and no one had heard of Pinterest. But now both sites are being used by big names, from Michael Kors to BWM to Fresh & Easy, for recruiting and employer branding. This means that LinkedIn is facing competition — but not necessarily from Facebook.

In my original article, I pointed to LinkedIn’s lack of innovation, calling its clean layout “bordering on empty.” But now the site offers dozens of premium packages for recruiters, agencies, and organizations, and has launched a special initiative to reach out to nonprofits. The acquisition of SlideShare, which businesses (including mine) use all the time to share presentations, has shown that LinkedIn is indeed innovating. At the same time, BranchOut and BeKnown, the two Facebook apps competing with LinkedIn, have grown more slowly than predicted.

So will Facebook still destroy LinkedIn? Examine the evidence, including the passionate debate in the comments section, and decide.

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I revisited the topic a week later, aggregating all the responses from other blogs.

A recruiter with the moniker “Recruiting Animal” put Jason Ginsburg, our director of interactive branding, through an interrogation on the topic.

And before I forget — thanks to Joe Light for writing the original Wall Street Journal article that showed some companies were finding more success recruiting on Facebook than on LinkedIn. Will other companies follow? Stay tuned…

Jody Ordioni, author of the award-winning book “The Talent Brand” solves business challenges through defining and marketing organizational culture to the people who drive business forward. With experience working across a wide range of industries from retail and tech to non-profit and healthcare, she is best-known as the founder and chief branding officer of Brandemix, a branding and communications agency with deep expertise in employee recruitment and engagement communications that keep the relationship between the employee and employer authentic, engaging and true to the company's brand. In 2018, she launched achieve employee engagement, a community dedicated to bringing trends, and though-leadership to Employee Engagement. She has recently been named among the top 100 Employee Engagement Influencers.

 

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