Don’t fall asleep on Facebook.
With all the talk around Glassdoor and Indeed joining forces, Google for Jobs growing, Monster awakening, and LinkedIn marching onward, Facebook is quietly building a formidable player in the jobs space with its Marketplace.
At Facebook’s recent F8 event, CEO Mark Zuckerberg revealed that a whopping one-third of all the people in the U.S. use Marketplace, now in 70 countries. That translates into total monthly usage worldwide at 800 million people. A little context: that makes Facebook Marketplace the world’s-largest classified site, dwarfing Craigslist.
Oh, by the way, 2.2 billion people use Facebook every day. That’s more than half the number of people online around the world and about two-out-of-every-seven humans on the planet.
What’s that mean for jobs?
If just 10 percent of Marketplace users are using the jobs section, that alone means Facebook is a top-tier job board without really trying that hard. If the company ever decides to ditch the we’re-sorry ads and promote Marketplace and the jobs therein, it could boost that number significantly. Add the fact that it’s also adding dating soon, and numbers keep going up.
But does it care that much about employment? When jobs first came to Marketplace, it was pretty bare bones. Since then, it partnered with some job boards for content and continues to iterate the product. I recently took some screenshots that showcase the evolution.
Have a gander at the multiple images below.
For now, the jobs are predominantly blue-collar, hourly, and service oriented. As a result, larger companies are likely to stay clear of the platform for now. That will change if/when ATS integration happens and the compliance checklist can be filled in. Until then, I think Facebook is happy to methodically embrace the world’s small businesses, which encompass the lion’s share of opportunity anyway.