Google. A website, turned verb. The way we learn just about everything now (just Google it). A giant time-waster. Yet also, a treasure trove of … Read more
Personal Branding: The Game-Changing Approach to Winning Trust
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more
You’ve Added Snapchat Into the Recruitment Marketing Mix! Now What?
It’s no secret that Snapchat is the newest kid on the block when it comes to recruiting and employer branding. With the power to boost employee morale, … Read more
Let’s Stop Hiding In the ‘Who’s Viewed Your Profile’ Cave
One of the greatest features of LinkedIn over other social networks is that it’s professional and isn’t made up of all cat videos, photos of people’s kids … Read more
Is Twitter Dead for Recruiting?
The business media love to talk about Twitter, particularly regarding if and when it’ll be bought out. It’s the greatest-ever source of … Read more
An Obscene Applicant Raises Some Good Real-world Hiring Questions
As you may have read about or seen on TV, I recently rejected someone’s job application via AngelList’s Talent Platform. As an independent recruiter … Read more
How to Recruit on Facebook, Part 2
In “How to Recruit on Facebook, Part 1,” I have discussed the importance of company branding, reputation, and the power of talent communities for building … Read more
How to Recruit on Facebook
Have you ever struggled with recruiting on Facebook? Have you ever wondered how to plug into the world’s biggest social network to power a strong … Read more
Do You Know Your Job Seeker Audience? Why Knowing Them is Necessary to Successfully Socially Engage
If you have decided to begin socially reaching out to talent, and engaging them, you must first know them and know on which social platform they … Read more
The Most Buzzed-About Social Recruiting Posts of the Week
In the world of social recruiting, likes are nice, but comments and social shares are the measures of true engagement. A like is a check-in, a way of … Read more
Move Over Marketing, Recruitment Is Also Engineering
Good decision making is essential in talent acquisition and employer branding, and it does not happen by accident. It requires a reasoned choice among … Read more
Linkbook: The Linkedin Evolution
By now most LinkedIn users have likely noticed that the network is becoming more like Facebook. When LinkedIn started, it was an invitation-only social … Read more
3 Trends to Watch in Recruiting and Sales
New apps, social media, nudges … we’re always trying to catch the latest trends to stay ahead of the curve and impress our clients, vendors, … Read more
The Most Buzzed-About Social Recruiting Posts of the Week
As a branding professional I am of the belief that true brand equity is built over time through the promotion of a series of consistent messages that … Read more
Measuring Your Employer Brand: What to Track
Your employer brand is what people say about working for your company when the boss is not in the room. Notice that I didn’t just say employees? That’s … Read more
The Most Buzzed-About Social Recruiting Posts of the Week
U.S. Air Force Recruiting’s Hashtag Combo Coombining #ThrowbackThursday with #Womenshistorymonth yielded the U.S. Air Force Recruiting yielded … Read more
Get Ready for a New Seismic Shift in Talent Acquisition
There have been a handful of seismic shifts in talent acquisition over the years … … job boards … applicant tracking systems … social media recruiting … … Read more
The 5 levels of Social Media Recruitment Maturity
In the world of talent acquisition, it is all about hiring the right person at the lowest cost and at the right time. After talking to numerous global … Read more
The Most Buzzed-About Social Recruiting Posts of the Week
Each month, I look at the most liked recruiting content over a seven-day span on Facebook, the most retweeted recruiting tweets on Twitter, and the … Read more
Outrageous Talent Practices – They Grab the Attention of Top Talent
If you’re battling to recruit and retain top talent, you must have talent practices that go beyond the mundane in order to get their attention. And if you … Read more