While working on positions on some of the more difficult-to-fill positions, Aaron Lintz had an epiphany. He noticed that 80 percent of the people in the UK … Read more
MasterCard Rolling Out Branding Campaign to Employees, Then Candidates
A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
Your Employer Brand Happens With or Without You
The ease of access to a vast amount of information is dramatically changing the talent market — it’s a “talent-sumer” world. Today’s candidates do … Read more
How to Build Your First Recruitment Marketing Campaign
Often companies are on the cusp of achieving something great, just waiting for the right hire to help them get to the next level. The problem is that … Read more
Talent Branding: Your EVP in the Age of the Mecosystem
A new buzzword on the rise is “Mecosystem,” a set of connections in which brand fits into an individual’s life in a customized way. … Read more
5 Ways You Know It’s Time to Refresh Your Employer Brand
Employer brands are like consumer brands in that they must respond to changing conditions and adapt to new goals. Our latest survey found that, on average, … Read more
Western Union Gets Big Engagement Boost With #WomenAtWU Campaign
Western Union’s wrapping up a campaign to highlight its female employees, especially those in leadership roles. In the video below, SVP of Talent … Read more
Your Job Description Matters More Than You Think
Of people hired in the previous six months, the No. 1 activity was visiting an online job site. Candidates today are actively pursuing their next career … Read more
These Recruiters Can Tell Candidates They’ll Relocate to Mars
Four years after NASA attracted thousands of applicants for about 10 jobs, it’s recruiting for astronauts again, telling people in a video (below) … Read more
The Best Employment Brands (Spoiler Alert: Google Didn’t Rank No. 1!)
Last year, we published the first-ever rankings of the Fortune 500 employment brands in the U.S. This year, we sharpened our pencils — and our … Read more
The Most Buzzed-About Social Recruiting Posts of the Week
Each month, I look at the most liked and shared recruiting content over a seven-day span on Facebook, Twitter, and YouTube, and pass their best practices … Read more
David Ogilvy’s Timeless Recruiting Advice
Ask 10 advertisers who their hero is and they will you give all kinds of responses, from Superman to Barack Obama. Ask them who the advertiser is, dead or … Read more
New Site Touts Beaches, Music, and Yes, Weather, in … Minneapolis
“Start looking at the reality. It’s much better!” That’s what a new website says of the weather in Minnesota. The site, developed … Read more
A Recruiter’s Guide to Social Targeting
Your best hire is out there looking for compelling reasons to further investigate his or her next career move, and you can find that person. Rather than … Read more
See How Your Recruitment Marketing Compares to the Fortune 500
We studied 13 modern recruitment marketing practices that give employers an edge in finding and attracting their target candidate personas, engaging … Read more
GE Hopes Prospective Employees Get a New Sense of What It Does — and a Chuckle
While ADP is telling people it’s not just a payroll company, another giant American corporation is saying that it’s more than what you think it … Read more
Don’t Miss Out on This Whole New World of Talent Acquisition Marketing
A Google search on “recruitment and marketing” produces 169 million results. The rising interest in marketing is fueled, in part, by the labor shortages we … Read more
The Most Buzzed-about Social Recruiting Posts of the Week
More than 90 percent of organizations now recruit with social media. I’ve looked at the most recent data to find the most popular and effective … Read more
How to Recruit Walk-ins and Why ‘We’re Hiring’ Banners Don’t Work
“We’re hiring.” You can’t miss seeing a banner with this type of message on it, because with a growing economy, they’re simply everywhere. But … Read more