I was in the middle of looking at new career sites from the American Cancer Society and Sonos when I heard about yet another: VMware. Its launch was … Read more
Canada Is Recruiting Astronauts (and They Can Even Cry)
The Canadian Space Agency is running a recruitment campaign for astronauts, the first time since 2009, and only the fourth time ever. After the application … Read more
The Best KPI for Measuring Native Ads
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping … Read more
A Pennsylvania Town Is Creatively Selling Itself to Recruits In Ways Cities 10 Times the Size Are Not
Add a new name to that list of locales — I’m talking about Minneapolis, Nashville, Austin, Detroit, even the Yukon, to name just a sampling … Read more
A Glimpse Into the Future of Recruitment Content Marketing
In marketing, content is king. With the widespread adoption of social media, marketers are becoming more like publishers, generating content to educate and … Read more
Recruitment Marketing: Your Thank-you Page Is Broken
Do you like to leave pipelined talent hanging in the dark? Silly question, but most of you probably answered “No,” but based on what I’ve seen … Read more
5 Elements to a Killer Job Ad
Despite the rapidly changing climate of online job searches, the job ad remains a valuable resource to recruiters. With steeper competition in the digital … Read more
Redbox Nails It With April 1 Ad
There was the Raleigh, North Carolina, recruiter who refused human contact. There was the company that loved lists of recruiting influencers so much that … Read more
The Best Times to Hire on Mobile
Ask any job search expert and they’ll tell you there are better times than others during the year, or season, or even a given day to search for jobs. … Read more
5 Secret Techniques to Transform Your Recruiters Into Digital Marketers
For at least five years, recruiters like you have been told that you need to think more like marketers. The market has changed and the challenge is … Read more
Goldfish Have a Longer Attention Span than Job Candidates
A Microsoft study shows human attention spans to be eight seconds in our mobile-device-driven world. Goldfish have an attention span of nine seconds, … Read more
What Employer Branding Is — and What It Isn’t
Some people still aren’t clear on what exactly employer branding is. Here are the basics to get you started. Employer Branding Is More Than a Tagline … Read more
The Video That Makes You Want to Be a Flight Attendant
Air New Zealand, recipient of a 2014 ERE Recruiting Excellence Award for the best career website, is out with a new recruiting video, and if you’re … Read more
The Final Generation — Recruiting Gen ‘Z’
The millennials are so yesterday. Now it’s time to start thinking about recruiting Generation Z — defined as those born between the mid 1990s and … Read more
Native Advertising — The Next Big Thing in Recruitment Advertising
I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting … Read more
Take a Sales Approach to Recruiting (and No It’s not the Same as an Employment Brand)
Most recruiters know that, in this hot talent market, you need to woo candidates. Yet even that may fall short. To land those A players, you need a more … Read more
Real People Fall in Love With Maine
If Minnesota’s not your cup of tea, perhaps … Maine? A new site showcases the sometimes-forgotten corner of the United States, giving job … Read more
This Low-budget, Low-tech Video From a Non-tech Company Is Worth a Look
Slick it’s not. But a metal-roofing company is out with a new two-minute video that does what some other recruitment videos do not: give appealing … Read more
Recruiting’s Magic Bullet
Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. … Read more
Darth Vader Starring in Ft. Worth Recruiting Video
In case the surprise-ending Myrtle Beach police recruiting video left you wanting more, the Ft. Worth, Texas police department has unleashed one of … Read more