Advertising Archives

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent…

Kimberly-Clark On a Hunt for ‘Original Thinkers’

They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies…

SAP’s Recruitment Cartoon

We just described how SAP needed to stand out from the crowd in 2016, with its biggest year for employment branding, by humanizing the brand and showcasing employees telling their life stories. Our new EVP asks of candidates: Bring Everything…

Aussie Navy Asking: ‘What Will You Bring?’

Australia’s Defence Force Recruiting has launched a recruiting campaign on TV and elsewhere, with a “What Will You Bring?” theme. The idea is that by appealing to people who can bring a wide variety of skills and interests to the Navy, they’ll…