Advertising Archives

Do You SEO, Bro?

Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, “Do you even SEO?” There were a few smirks and giggles at the way the question…

10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting…

They Had Me at the Waterfall

Big-city cops are tempted to move to a smaller locale in a new three-minute video from the Sioux Falls, South Dakota, police department. Working in law-enforcement is only part of the sale. Hiking, biking, low unemployment rates, parks, the music scene, and “incredible…