Advertising Archives

Do You SEO, Bro?

Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, “Do you even SEO?” There were a few smirks and giggles at the way the question…

10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting…

They Had Me at the Waterfall

Big-city cops are tempted to move to a smaller locale in a new three-minute video from the Sioux Falls, South Dakota, police department. Working in law-enforcement is only part of the sale. Hiking, biking, low unemployment rates, parks, the music scene, and “incredible…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent…