I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
Aligning Employer Branding With Your Employee Handbook
When hundreds of Trump supporters violently stormed the U.S. Capitol on Jan. 6, shockwaves were felt around the world. A shining symbol of American … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
A Review of Indeed’s First Super Bowl Ad
Have you seen that commercial that aims to make an emotional connection with viewers struggling to cope with today’s tough challenges? No, not that … Read more
Did AMS Just Make a ’90s Music Video About Hourly Workers? Hell, Yeah!
“When it comes to hourly jobs, this is how we do it.” So begins “Hourly – A Totally 90s Music Video ft. Montell Jordan.” Yes, that Montell Jordan. … Read more
Best of ERE: Top 5 Employer Branding Stories of 2020
“Employer branding matters now more than ever.” We’ve heard that repeatedly in 2020. It’s an overused cliché at best, a lie at … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
Great Stories of Employers Stepping Up During the Pandemic
No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more
Show and Tell: How to Attract Early Talent in a Covid World
In March, my little sister received some disappointing news from her university: In-person classes would be canceled until further notice. Pack up, head … Read more
Detaching Diversity: It’s Time to Take the “D” out of DEI
Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
The Intersection of Employer Branding With Onboarding and Offboarding
Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more
Best Hire Ever: Katrina Kibben on Writing Great Job Postings in a Pandemic
In Episode 9 of Best Hire Ever, Kris Dunn chats with Katrina Kibben, CEO and Founder of Three Ears Media, on the value of great job postings and marketing … Read more
How to Re-Recruit Your Workforce Amid COVID-19
With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more