Corporate Career Sites: Watch Where the Money Goes

While time, money, and energy are spent on the videos, audios, photos, and blogs on corporate career websites, applicants sometimes are thinking, “Where’s that job I want to apply for?”

And, says Derek Gillaspy, that desire to simply search and apply is being overlooked by companies.

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Gillaspy and I talk about that in the video below, as well as:

  • whether companies should say more about the hiring process on their sites
  • CRMs and talent communities
  • advertising a company’s brand on social media vs. focusing on a company’s own career site
  • the letdown of a fancy career site that ends in a weak job description or job post

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