Cold-Calling Etiquette Applies To Email

“Cold-calling is still cold-calling no matter what marketing platform you use be it knocking on doors, calling people over the telephone, sending direct mail or connecting via social media,” says Leanne Hoagland-Smith.

But often, we forget that initial outreach, no matter what communication platform is used. When cold-calling a prospective candidate on the phone, would you begin your call like this:

“Hi BLANK – my name is John Q. Recruiter. How are you doing today?”

So, why would you do it when cold-calling a prospective candidate via email, InMail, or some other electronic form of communication? Knowing at least a first name is important when starting a new relationship.

Also – on the phone, do you instantly dive into a sales pitch of your opportunity, or do you let your prospect on the other end of the line know that you know a couple things about them first?

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Finally, I know most of you do not hang up the phone with a prospective candidate without doing one of two things:

  1. Book a meeting from a meeting (BAMFAM)
  2. Asking for referrals

So why not do that in your electronic correspondence?

Amybeth Quinn began her career in sourcing working within the agency world as an Internet Researcher. Since 2002, she has worked in both agency and corporate sourcing and recruiting roles as both individual contributor and manager, and also served previously as the editor of The Fordyce Letter, FordyceLetter.com and SourceCon.com, with ERE Media. These days she's working on some super cool market intelligence and data analytics projects. You can connect with her on Twitter at @researchgoddess.

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