If you’re new to marketing, explaining ad retargeting goes something like this: Every time a new visitor comes to a web site, the code drops an … Read more
Don’t Let Staffing Become A Necessary Evil
According to an October 2015 report by Staffing Industry Analysts, buyers gave their primary staffing suppliers a Net Promoter Score of -4%. A measure of … Read more
Some Year-End Ideas For Your Good and Great Clients
As we approach the end of the year and thoughts turn to 2016, it’s important for we recruiters and agency owners to recognize the clients and contacts who … Read more
Not Mobile Friendly? You’re Doomed
If your website isn’t mobile friendly and word of mouth is your marketing plan, then you may be doomed, at least as far as attracting candidates. A … Read more
Use the Affordable Care Act to Attract Clients
Have a question about marketing your agency, increasing your clients, managing candidates, or improving your placements? Barb welcomes your toughest … Read more
How to Construct a LinkedIn Profile That Sells
Dear Barbara: How important is my LinkedIn profile when it comes to client development? I think it’s more important for recruiters because I don’t see … Read more
How Can We Surface Top Talent Faster Than Our Competition?
Note: Barb Bruno is one of the most in-demand trainers and conference speakers in staffing and search. We asked her what questions came up most frequently … Read more
Old-School Recruiters Don’t Just Email, We Cold Call and Make Placements
Okay, I admit it. I plan on increasing my exposure to, use of and budget for social media and SEO for my search and placement firm next years. But do I, or … Read more
Are We Being Replaced By LinkedIn and Corporate Recruiters?
Note: Barb Bruno is one of the most in-demand trainers and conference speakers in staffing and search. We asked her what questions came up most frequently … Read more
To Get More Leads, Gate Your Content
If you’ve ever had to enter your email address to download a whitepaper or been confronted with an email form when you clicked to continue reading an … Read more
Three Reasons You Convert So Few Candidates Into Clients
We all see a future client in every candidate we interview, right? We were taught so because when we were new in the job, our bosses gave us ratios of “VIP … Read more
Here’s How Writing An Article Like This Can Win You New Clients
Are you making the same marketing calls to prospects that you’ve made for years? When the majority of recruiters call prospects and say something like, … Read more
Asking Well: The Secret to Successful Lead Gen
Ever see the movie Glengary Glen Ross? You remember — “Coffee is for closers!” If you can stomach the abundant profanity, it’s actually an interesting … Read more
Two Tactics To Train Telehirers To Hire You
Listening isn’t a natural response. It’s particularly unnatural for the people you need to have listen most — hiring authorities. You … Read more
Companies Outsource Recruiting For Hiring Speed
Nearly two-thirds of all companies outsource all or some of their recruiting, with larger firms the ones most likely to turn to outside vendors for help. … Read more
Turn Resume Writers Into Lead Gen Partners
Why spend your valuable time talking to a low-quality lead? What is a low-quality lead? In general, it is someone who isn’t competent and does not … Read more
Is Your Digital Strategy a Source of Pleasure or Pain?
Social media has created new and exciting ways for companies to interact with job seekers, but sometimes progress brings pain. With so many conduits for … Read more
The New Rule of Agency Selling: ABL
Now what’s it going to take to put you in that new car today? Surely that goofy phrase wins the award for cheesiest sales pitch of all time. You’ve … Read more
Your Agency Marketing Could Take A Lesson From Our Founding Fathers
Today is Independence Day. It marks the 239th anniversary of the signing of the Declaration of Independence. All Americans should pause at some point to … Read more
You CAN Get Talent to Come to You
Dear Barb: It is extremely difficult for us to fill our contracts and orders. We specialize in IT and are only filling 30% of the business we write. It … Read more