A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. … Read more

A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. … Read more
After nearly a year of speculation, a search engine optimizer in Australia capturing screenshots in the wild, and an official announcement from the CEO, … Read more
Indeed.com had to know this day would come. After much speculation, Google for Jobs was officially announced last week. As rumored, Google will start … Read more
If you’re new to marketing, explaining ad retargeting goes something like this: Every time a new visitor comes to a web site, the code drops an … Read more
The workplace messenger war rages on. In light of the Microsoft Teams introduction late last year, Facebook is planning to launch a new version of … Read more
Generating leads advertising via mobile devices has historically been a challenge for marketers. Users are hesitant to click an advertisement that takes … Read more
Most recruiters I’ve worked with respect the sanctity of Facebook. As tempting as it is to send a Facebook message to someone you’ve found on … Read more
In “How to Recruit on Facebook, Part 1,” I have discussed the importance of company branding, reputation, and the power of talent communities for building … Read more
Have you ever struggled with recruiting on Facebook? Have you ever wondered how to plug into the world’s biggest social network to power a strong … Read more
By now most LinkedIn users have likely noticed that the network is becoming more like Facebook. When LinkedIn started, it was an invitation-only social … Read more
As a branding professional I am of the belief that true brand equity is built over time through the promotion of a series of consistent messages that … Read more
U.S. Air Force Recruiting’s Hashtag Combo Coombining #ThrowbackThursday with #Womenshistorymonth yielded the U.S. Air Force Recruiting yielded … Read more
Each month, I look at the most liked recruiting content over a seven-day span on Facebook, the most retweeted recruiting tweets on Twitter, and the … Read more
Each month, I look at the most liked recruiting content over a seven-day span on Facebook, the most retweeted recruiting tweets on Twitter, and the most … Read more
Western Union’s wrapping up a campaign to highlight its female employees, especially those in leadership roles. In the video below, SVP of Talent … Read more
Each month, I look at the most liked and shared recruiting content over a seven-day span on Facebook, Twitter, and YouTube, and pass their best practices … Read more
Your best hire is out there looking for compelling reasons to further investigate his or her next career move, and you can find that person. Rather than … Read more
I’m a big believer in the power of social media for talent acquisition. Each month, I conduct a survey of the most successful recruiting content on the … Read more
Every month, I look at the most liked and shared recruiting content on Facebook, Twitter, and YouTube, and pass their best practices on to you. … Read more
Social media recruiting is on the rise, with 93 percent of organizations now using at least one social channel for talent acquisition. I recently analyzed … Read more