Career-who? It’s OK. The rise of Glassdoor and volume of reviews on Indeed have made the competition vying for real estate in the anonymous employee review space pretty obsolete. So, you’re forgiven for not caring about such PR bait like…
3 Ways Google for Jobs Will Strengthen Your Talent Brand in 2018 and Beyond
When Google for Jobs first launched in 2017, few people really knew what to expect. Was it positioning to compete with Indeed? Were employers going to be able to post listings directly? Fast forward six months, and the waters have cleared,…
8 Reasons Amazon Will Buy Slack This Year
Have you seen my 2018 predictions? It’s always fun to throw some spaghetti at the wall of a New Year to see what may stick, but I always seem to forget a few predictions in my holiday haze. As the…
The 10 Most Important People in HR Tech in 2017
I just love end-of-the-year lists. With everyone taking a well-earned break and news releases taking a much appreciated hiatus from my inbox, it’s a good time to reflect on the past, as well as look to the future. For this…
As Google for Jobs Drinks Its Milkshake, Indeed Eyes LinkedIn’s InMail Model to Tap New Profits
Life is pretty good at Indeed right now. Case in point, its parent company recently announced that segment’s EBITDA for the company, in the last six-month period, enjoyed an increase of 96.6 percent, year-on-year.Unfortunately for it, however, past is not always prologue,…
Google for Jobs Announces 4 New Features (No. 3 Really Sticks It to Indeed)
Keeping up with the avalanche of new features and solutions coming out of Microsoft/LinkedIn, Facebook, and Google aimed at aiding employers and job seekers alike is dizzying. (Checkout my archives for an idea of just how dizzying.) That said, if you…
Facebook, Google On Tour to Win Over Local Employers, Job Seekers
Facebook recently unveiled a new program geared toward aiding small business hiring in the U.S. The program is called Facebook Community Boost. The social media’s newest initiative aims to help companies grow through Facebook’s network, which includes Workplace, while also…
Google Cloud Jobs API Is Now Cloud Job Discovery, Embraces ATSs, Staffing Agencies
Google for Jobs and Google Hire get all the attention, but the company’s job search API, which helps make search results on corporate career sites and job boards smarter, continues to be a focus. Today, Google Cloud Job Discovery, formerly…
Why Google Getting into Recruitment Is Great for the Industry
Much has been written about Google’s foray into recruitment recently, first with the launch of Google for Jobs, and most recently with the announcement of Google Hire. The reaction from recruiters has been cautiously optimistic thus far, but the reaction…
Indeed Goes Anti-Google and Aims for the Heartstrings in New Ad Campaign
Indeed has always been a poster child of efficiency and minimalism. Through the years, while competitors became increasingly cluttered, Indeed stood, and continues to stand, firm to the ideal that less is more. Adhering to Google’s design playbook, it turns…
Here’s Why It’s Time to Add Reddit to Your Recruitment Marketing Mix
If you’re not yet familiar with Reddit, shake hands and say hello. Similar to the once-mighty Digg, it was founded in 2005 and is an online destination where users share content, comment, and vote up or down. As its website says,…
ATS Executives Sound Off on Google Hire
Aside from Indeed, most job boards seem to be pretty giddy about Google for Jobs and the free traffic they receive from the world’s most popular search engine. Snagajob has said it has seen a 17 percent increase, and even itty-bitty…
Google Enters the ATS Market With a Full-Featured Tool For Small and Mid-Sized Businesses
On the heels of its May announcement of a powerful job search tool — Google for Jobs — the company today publicly released an ATS designed for small- and mid-sized businesses. Google Hire integrates with its widely-used G Suite, enabling recruiters…
ATSs Are Jumping Into Bed with Google for Jobs and Job Boards Should Be Nervous
When Indeed launched a little over 10 years ago, job board content monopolized its search results. Scraping content from places like Monster and CareerBuilder was convenient, because Indeed could grab a lot of jobs with minimal challenges. Indeed could bang out about…
After Decade of Declining Classified Revenue, We Should All Applaud Latest Effort to Slow Death of Journalism
Newspaper ad revenue in 2016 amounted to $18 billion, down from $50 billion just a decade ago. Google it. Of course, googling news is part of the problem, much like stumbling upon content via Facebook. We search for information, or we simply…
Fortification Against Google Continues With the Introduction of Indeed Career Pages
Indeed continues to diversify its employment offerings with the recent release of Indeed Career Pages. Just add it to Crowd, Prime, and Job Spotter, all which have launched in the last year. Indeed Career Pages target small business owners, giving them an…
Want Your Job Postings to Rank Well in Google for Jobs? Follow These 7 Optimization Strategies
Google for Jobs launched last week to much fanfare. And now we have a good idea which job boards will be giving your postings exposure, and which ones won’t. Congratulations if you’re in the index and reaping the rewards of…
Indeed Gives Nod to Craigslist as it Solidifies its Defenses Against Google for Jobs
A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. He requested anonymity, but his message went like this: Hey Joel, Read this article yesterday and was…
Ready or Not, Google for Jobs Launches Today
After nearly a year of speculation, a search engine optimizer in Australia capturing screenshots in the wild, and an official announcement from the CEO, Google for Jobs officially launches today. Now, when you visit Google and type in “marketing jobs,”…
4 Reasons Why Comparing Google Flights’ Failure to Google for Jobs’ Future Won’t Fly
I know, I know. Google fails. A lot. Base. Buzz. Plus. Glass. They’ve all come and gone, in like a lion and out like a lamb. And as Google dives into the world of employment with Cloud Jobs API, Google…