Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
Salaries on Job Postings: A Technical Problem Wrapped in a Strategy Problem
“Money, get away. You get a good job with good pay and you’re OK.” – Pink Floyd I’ve been introduced to hundreds of people looking for jobs … Read more
You Must Include This Sentence in Your Job Posts
Why would a high-performer candidate want to work for your organization? Is it money or other benefits? Is it an exciting growth opportunity? Or is it that … Read more
These Are the Worst Ways to Begin a Job Post
Have you ever visited a website, read one or two sentences, lost interest, and left? If you have, then you should understand how most candidates approach … Read more
The Failure of Facebook Jobs Proves Again That Eyeballs Alone Aren’t Enough
With job advertising, it’s almost always been one of two approaches: Build your job-advertising destination or go put your job ads in front of a ready … Read more
Best of ERE: Top 5 Job Postings Stories of 2021
Your hiring process may be great, but if your job posting doesn’t lure enough of the right candidates, then nothing else matters. With that in mind, … Read more
Spotting the Brown M&Ms in Your Recruiting Operations
It’s the stuff of rock-n-roll legend: In their peak touring days, Van Halen’s contract required every concert venue to place bowls of M&Ms in their … Read more
Feelings Cannot Be Automated in Recruiting
Back in 2010, just about every headline had something to do with replacing the recruiter with a machine. Everyone wanted recruiting to be automated, with … Read more
The Simplest Steps That Lead to the Biggest Impact on Candidate Experience
In November, there were 10.9 million open jobs in the United States, a number that has more than doubled since the depth of the pandemic. With the Great … Read more
Why Should Recruiters Write Job Postings?
Have you ever ordered groceries online? I can’t allow that level of trust with a stranger. They aren’t going to compare prices and make sure I … Read more
Navigating the Supply and Demand Conundrum in Recruiting
As the U.S. economy recovers, companies are now hiring at record volumes. Great news for recruiters, right? Well, not quite. Recent data shows that while … Read more
Is TikTok the Future of Hiring?
I can almost hear the sniggering now, dismissing the preposterous idea that a platform like TikTok could ever be considered the future of hiring. Well, … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
Solving Candidate Ghosting With Micro-Commitments
It’s likely true that candidate ghosting is higher than it’s been in a while. But we’re not going to waste our time blaming the pandemic or tight labor … Read more
“Is My Job Post Any Good?”
I get an email about once a week from an old friend, event attendee, LinkedIn connection, or student from my online course. They usually begin with a nice … Read more
Exclusionary vs Inclusionary Terms to Use in Job Posts
You already know that what’s written in your job posting sends a powerful signal to candidates. Indeed, companies are paying a lot more attention these … Read more
3 Reasons Recruiters Should Care About IPOs Like ZipRecruiter
Everyone’s favorite podcast sponsor was actually in the news instead of interrupting it this time. Santa Monica-based ZipRecruiter went public in a direct … Read more
New Research Reveals Key Insights Into the ATS Market
Recent studies of more than 50,000 employers and job-seekers revealed the best and worst applicant tracking systems (ATSs). While the legacy system Workday … Read more
How to Provide an LGBTQ-Friendly Candidate Experience
I can’t quite put my finger on the exact moment I knew that my sexuality would be my secret. I don’t even know what made me think it … Read more
Stop Using ‘Exciting,’ ‘Growth,’ and ‘Motivated’ in Job Ads
Why would a great candidate want to work at your company? I’m not talking about someone with no other prospects and who’s willing to work anywhere as long … Read more