Have you ever ordered groceries online? I can’t allow that level of trust with a stranger. They aren’t going to compare prices and make sure I … Read more
Navigating the Supply and Demand Conundrum in Recruiting
As the U.S. economy recovers, companies are now hiring at record volumes. Great news for recruiters, right? Well, not quite. Recent data shows that while … Read more
Is TikTok the Future of Hiring?
I can almost hear the sniggering now, dismissing the preposterous idea that a platform like TikTok could ever be considered the future of hiring. Well, … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
Solving Candidate Ghosting With Micro-Commitments
It’s likely true that candidate ghosting is higher than it’s been in a while. But we’re not going to waste our time blaming the pandemic or tight labor … Read more
“Is My Job Post Any Good?”
I get an email about once a week from an old friend, event attendee, LinkedIn connection, or student from my online course. They usually begin with a nice … Read more
Exclusionary vs Inclusionary Terms to Use in Job Posts
You already know that what’s written in your job posting sends a powerful signal to candidates. Indeed, companies are paying a lot more attention these … Read more
3 Reasons Recruiters Should Care About IPOs Like ZipRecruiter
Everyone’s favorite podcast sponsor was actually in the news instead of interrupting it this time. Santa Monica-based ZipRecruiter went public in a direct … Read more
New Research Reveals Key Insights Into the ATS Market
Recent studies of more than 50,000 employers and job-seekers revealed the best and worst applicant tracking systems (ATSs). While the legacy system Workday … Read more
How to Provide an LGBTQ-Friendly Candidate Experience
I can’t quite put my finger on the exact moment I knew that my sexuality would be my secret. I don’t even know what made me think it … Read more
Stop Using ‘Exciting,’ ‘Growth,’ and ‘Motivated’ in Job Ads
Why would a great candidate want to work at your company? I’m not talking about someone with no other prospects and who’s willing to work anywhere as long … Read more
New Research Reveals Shocking Attitudes Among Recruiters
New research by The Talent Acquisition Institute of North America reveals some interesting attitudes among TA professionals. The findings, based on a … Read more
How to Create Better Job Titles
Around 2009, some companies got a great idea that they would create unique job titles. Witty, right? These job titles would be ultra-unique and use hip … Read more
Do This to Keep Candidates From Abandoning Your Application
Shopping-cart abandonment is the term for when a customer starts a purchase but then bails out. Marketing professionals hate this for obvious reasons and … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Strategy Safari: A “Dream Maker” Job Post Is a Recruiting Nightmare
Why do so many organizations completely miss the mark when it comes to job titles? I haven’t been able to get this question out of my head after seeing a … Read more
Women Apply From Venus, Men Apply From Mars
It’s no surprise that corporate America was built by men, for men. Men are three times more likely to get an interview. For every dollar men make, women … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
It’s Raining Candidates! Hallelujah?
If you’ve been in recruiting for any length of time, you’ve dealt with that one hiring manager. You know the one. The one who is never satisfied, who wants … Read more
The Fart Test: Figuring Out How Gender Bias Tools Improve Job Descriptions
When I started my company, I read a book called Building a StoryBrand by Donald Miller to clarify my marketing message. Miller identifies the seven … Read more