You already know that what’s written in your job posting sends a powerful signal to candidates. Indeed, companies are paying a lot more attention these … Read more
3 Reasons Recruiters Should Care About IPOs Like ZipRecruiter
Everyone’s favorite podcast sponsor was actually in the news instead of interrupting it this time. Santa Monica-based ZipRecruiter went public in a direct … Read more
New Research Reveals Key Insights Into the ATS Market
Recent studies of more than 50,000 employers and job-seekers revealed the best and worst applicant tracking systems (ATSs). While the legacy system Workday … Read more
How to Provide an LGBTQ-Friendly Candidate Experience
I can’t quite put my finger on the exact moment I knew that my sexuality would be my secret. I don’t even know what made me think it … Read more
Stop Using ‘Exciting,’ ‘Growth,’ and ‘Motivated’ in Job Ads
Why would a great candidate want to work at your company? I’m not talking about someone with no other prospects and who’s willing to work anywhere as long … Read more
New Research Reveals Shocking Attitudes Among Recruiters
New research by The Talent Acquisition Institute of North America reveals some interesting attitudes among TA professionals. The findings, based on a … Read more
How to Create Better Job Titles
Around 2009, some companies got a great idea that they would create unique job titles. Witty, right? These job titles would be ultra-unique and use hip … Read more
Do This to Keep Candidates From Abandoning Your Application
Shopping-cart abandonment is the term for when a customer starts a purchase but then bails out. Marketing professionals hate this for obvious reasons and … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Strategy Safari: A “Dream Maker” Job Post Is a Recruiting Nightmare
Why do so many organizations completely miss the mark when it comes to job titles? I haven’t been able to get this question out of my head after seeing a … Read more
Women Apply From Venus, Men Apply From Mars
It’s no surprise that corporate America was built by men, for men. Men are three times more likely to get an interview. For every dollar men make, women … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
It’s Raining Candidates! Hallelujah?
If you’ve been in recruiting for any length of time, you’ve dealt with that one hiring manager. You know the one. The one who is never satisfied, who wants … Read more
The Fart Test: Figuring Out How Gender Bias Tools Improve Job Descriptions
When I started my company, I read a book called Building a StoryBrand by Donald Miller to clarify my marketing message. Miller identifies the seven … Read more
Industry Experience Is Overrated
In the past, the only way to become an Army Special Forces soldier was to have prior military experience. Then, in 2000, the creation of the X-Ray Program, … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Problem With Entry-Level Job Postings
When I graduated, I was going to be a marketing executive. I would work at the big ad agencies, and everyone would just be dying to hire me. I’m … Read more
A Drunk History of Job Postings
Have you ever watched the show Drunk History? It was on Comedy Central and recently canceled, unfortunately. They would have a storyteller voice over a … Read more
By the Time You Finish Reading This, Your Tech Job Post May Be Outdated
As the rate of technological advancement and change continues to accelerate, new tools are being developed and released at such a swift pace that no … Read more
Best Hire Ever: Leah Daniels on Data-Driven Recruiting, Job Apply Rates, Cost Per Application, and More
In Episode 14 of Best Hire Ever, Kris Dunn chats with Leah Daniels, SVP of Strategy at Appcast to discuss recent research into apply rates and cost per … Read more