Have you ever ordered groceries online? I can’t allow that level of trust with a stranger. They aren’t going to compare prices and make sure I … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
“Is My Job Post Any Good?”
I get an email about once a week from an old friend, event attendee, LinkedIn connection, or student from my online course. They usually begin with a nice … Read more
The Rise of Skills Taxonomies
Let’s imagine you had a comprehensive and accurate list of skills for your employees, candidates, and jobs. You could do many useful things with that. You … Read more
Addressing Scarcity by Empowering Recruiters
I often think of scarcity in terms of goods available. If you live in Indianapolis and you need a new swimsuit in September…best wishes. However, if … Read more
Stop Using ‘Exciting,’ ‘Growth,’ and ‘Motivated’ in Job Ads
Why would a great candidate want to work at your company? I’m not talking about someone with no other prospects and who’s willing to work anywhere as long … Read more
How to Create Better Job Titles
Around 2009, some companies got a great idea that they would create unique job titles. Witty, right? These job titles would be ultra-unique and use hip … Read more
Finding Fluidity: Hiring for a Skills-Based Culture
As uncertainty persists and market demands continue to shift, the people we hire today may very well need to be reallocated or reskilled tomorrow. This was … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Strategy Safari: A “Dream Maker” Job Post Is a Recruiting Nightmare
Why do so many organizations completely miss the mark when it comes to job titles? I haven’t been able to get this question out of my head after seeing a … Read more
Women Apply From Venus, Men Apply From Mars
It’s no surprise that corporate America was built by men, for men. Men are three times more likely to get an interview. For every dollar men make, women … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
It’s Raining Candidates! Hallelujah?
If you’ve been in recruiting for any length of time, you’ve dealt with that one hiring manager. You know the one. The one who is never satisfied, who wants … Read more
The Fart Test: Figuring Out How Gender Bias Tools Improve Job Descriptions
When I started my company, I read a book called Building a StoryBrand by Donald Miller to clarify my marketing message. Miller identifies the seven … Read more
Industry Experience Is Overrated
In the past, the only way to become an Army Special Forces soldier was to have prior military experience. Then, in 2000, the creation of the X-Ray Program, … Read more
It Took a Pandemic to Prioritize Soft Skills
For years, talent experts have been urging employers to weigh a candidate’s soft skills over their hard skills when hiring. After all, employees can learn … Read more
The Problem With Entry-Level Job Postings
When I graduated, I was going to be a marketing executive. I would work at the big ad agencies, and everyone would just be dying to hire me. I’m … Read more
A Drunk History of Job Postings
Have you ever watched the show Drunk History? It was on Comedy Central and recently canceled, unfortunately. They would have a storyteller voice over a … Read more
By the Time You Finish Reading This, Your Tech Job Post May Be Outdated
As the rate of technological advancement and change continues to accelerate, new tools are being developed and released at such a swift pace that no … Read more
Stable Recruiting Practices in an Unstable World
As an increasing number of employers ramp up hiring in the coming months, it’s worth revisiting numerous hiring practices to ensure that companies are … Read more