Everyone’s favorite podcast sponsor was actually in the news instead of interrupting it this time. Santa Monica-based ZipRecruiter went public in a direct … Read more
Do This to Keep Candidates From Abandoning Your Application
Shopping-cart abandonment is the term for when a customer starts a purchase but then bails out. Marketing professionals hate this for obvious reasons and … Read more
A Review of Indeed’s First Super Bowl Ad
Have you seen that commercial that aims to make an emotional connection with viewers struggling to cope with today’s tough challenges? No, not that … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Problem With Entry-Level Job Postings
When I graduated, I was going to be a marketing executive. I would work at the big ad agencies, and everyone would just be dying to hire me. I’m … Read more
A Drunk History of Job Postings
Have you ever watched the show Drunk History? It was on Comedy Central and recently canceled, unfortunately. They would have a storyteller voice over a … Read more
The Legal Lounge: Indeed Charged in Rape Suit
“Oh, holy hell.” That was my response to reading the complaint in Gilbert v. Indeed, et al. Yes, that Indeed. The case involves allegations by Taylor … Read more
Job Ads Should Focus on Proof, Not Promotion
It’s almost a cliche to say at this point that the pandemic is an opportune time to re-examine a host of recruitment practices. Still, this is … Read more
Why You Probably Can’t Recognize Your Own Recruitment Marketing
If you’re like most people today, you’re probably spending a bit more time in front of the television. Which means that you’ve probably viewed … Read more
Niche vs General Job Sites: Is There a Rivalry?
Despite rumors of their demise for the past decade, niche recruitment sites are far from dead. But do they threaten giants such as Indeed, Glassdoor, or … Read more
Hundreds of Companies Unite to Help Recruiters Find Jobs — But There’s a Catch
A new job-aggregation platform launched this week — RecruitersRecruitingRecruiters.com. As the name implies, its mission is “to support our colleagues and … Read more
Hey Google, Your Job Board Needs a Lot of Work
Google for Jobs was launched to much fanfare. I lost track of the number of commentators saying … ”This is the moment Indeed has dreaded blah blah … Read more
Sifting Through the Cost per Applicant Data
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
Google for Jobs’ Impact on Job Boards
Is Google for Jobs the end of the job board? Although it’s not launched in most European countries yet, the major European job boards seem to think … Read more
Why You Need to Use the Full Power of the Google Recruitment Juggernaut
Just like that, Google has entered the job recruitment industry. This is game changing. Currently, 70 percent of job searches start on Google, typically … Read more
Pane View Job Sites — Friend or Foe?
Over the last few years, the recruiting funnel has changed based on the economic environment we’re in, as well as the technically competitive environment. … Read more
The Hidden Cost of Too Many Job Applicants
One of the top candidate complaints is not getting a callback, an email update, or anything after they apply for a job. This frustration is often amplified … Read more
4 Reasons Indeed Might Be ‘Crazy Like a Fox’ to Block Google for Jobs
I give Indeed a lot of grief for not participating in Google for Jobs and not letting the search giant index its job postings. For years, Indeed has gotten … Read more
What We’re Seeing So Far From ‘Google for Jobs’
How can you drastically improve the quality of job applicants, while improving their experience, and slashing recruiting costs? Sound like a phantom … Read more
Google Enhances Job Search API to Provide Commute Info, Multiple Language Support
Of the three solutions Google launched targeted at helping job seekers and employers come together, the job search API, dubbed Cloud Talent Solution, gets … Read more