As an employment marketing writer, I spend a lot of time working closely with recruiters and hiring managers. I am fascinated by their experiences — from the entertaining to the disappointing to the bizarre. But the best stories are the…
Candidate Experience
Sometimes We Recruiters Forget that Looking for a Job Is the Hardest Thing
In a post about the homeless a while ago I made a pretty bold statement, even for me, which is rare: “The three most stressful life events according to psychologists are, in order, getting married, buying a home and looking…
Revelation — Treating Job Applicants Who Are Also Customers Poorly Is Costing You Million$
If the customer is always king, then an applicant who is simultaneously your customer must also be treated like a king. If you recruit at a firm that has retail customers, I guarantee that you don’t know the answer to this…
I’m a Responsible Babysitter, But Something Tells Me That Job Alerts Aren’t Working
I’m concerned about job alerts. These are the micro-apps that job boards, applicant tracking system vendors, and others, have created to keep candidates interested (warm) by pushing out opportunities to candidates that are supposed to be relevant to the candidate….
Candidate Experience? One Company Is Thinking About the Applicant Experience
Close followers of the talent-acquisition field know that there has been a lot talk of the candidate experience; some folks have thought about redefining the term to include people browsing around a company’s website before they’re even a candidate … passive…
Spring Cleaning Your Employer Brand
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces. So why not add…
Frustrated With Your Recruiting Results? Ask New Hires ‘What Worked’
It’s a basic law for business process improvement. When your process is completed, you survey your users to find out what worked and what didn’t work. In recruiting, it turns out that identifying “what worked” is the second-most impactful of…
Candidate Coaching Improves Hiring Results — So Stop Losing Candidates For Preventable Reasons
If you are failing to coach your candidates prior to their interview, you may be unnecessarily losing as many as 20 percent of your qualified candidates simply for trivial reasons. Candidate coaching is where a corporate recruiter provides pre-interview guidance…
Which Comes First: Employment Brand or Candidate Experience?
Is a strong employment brand important? Yes, it can be. Is candidate experience important? Yes, it can be. For the last several years, at the end of the year, we were showered with predictions for what will be important in TA…
The State of Talent Relationship Marketing in 2017
Like a lot of companies still struggle with how to provide an engaging and unique candidate experience to both active and passive candidates. For the most part, this is due to their current recruiting technology that was never designed around…
Your Hiring Process: A Trip Down the Red Carpet or an Episode of Survivor?
There’s no doubt that hiring qualified people is important. Having top-notch talent who do quality work will help your company reach its goals. Unfortunately, in an effort to get hiring right, some companies have made their selection process an obstacle course. Take,…
4 Ways to Repel Top Talent With Scarce Skills
Let’s acknowledge that, despite our widespread desire to offer a great candidate experience to every applicant for every role, talent acquisition functions simply aren’t resourced to do so. Like every business and family, we have limited resources within which we…
The Hype of Candidate Engagement and Candidate Experience
It seems that 2016 was the year when recruiters fixated on improving candidate engagement and the candidate experience. There were hundreds of articles and reports on candidate engagement, awards, and at least one conference devoted entirely to discussing it. There…
The Business Impact of Candidate Experience
Here’s what’s crystal clear in business today: poor customer service impacts customer retention, referrals, and potential new business. Social media has given consumers an open forum to share both good and bad product and service experiences to all who will…
We’re Exploring Whether Technology Can Provide a Better Candidate Experience
We revealed how we launched our new EVP in 2016. The message: Bring Everything You Are. Become Everything You Want. To help us know “everything you are” and ensure you “become everything you want,” we needed a supporting vehicle. One…
Here’s an Explanation of a Workflow to Keep in Touch With a Passive Candidate
In digital recruitment, behavior matters more than you ever thought Have you identified your personas, segmented your database, and set up the campaign goals? Great. It’s time to build up a winning workflow that will nurture your audience. At the…
6 Simple Steps to Revitalizing Your Candidate Experience
Younger jobseekers increasingly want to work for brands where they shop. In fact, over 75 percent of 16-24 year olds say they had applied for a job at a company where they were an existing customer. And, we were told…
Are Your Candidates Gritty?
The Rio Olympics are history. Every four years, I find myself once again marveling at the Olympic athletes and their dedication to excellence. What drives these individuals to work tirelessly toward a goal that can be years away? Are they…
Our Orange Culture And Values Drove How We Treated Candidates
I’m not new to the rodeo. I’ve been in recruiting for many years. For those of us who are “seasoned,” we have plenty of stories to share and things we have learned through the years. I’d like to use this…
What the #$##@ Is Human-centered Design and Why Should Anyone in Recruiting Care?
Jill inherited a recruiting function in a large company with operations in numerous locations across the world, although her primary concern was for the operations within her country. With more than 10 locations, some in remote areas, recruiting had always been…