When Glassdoor got gobbled up by Indeed’s parent company last week, I speculated that the two would eventually become one. If not one brand, I guessed they would at least start sharing content, resources, product offerings, employer platforms, and the…
Candidate Engagement
The Last Recruiter: AI and Recruiting
A long time ago, in a conference room far, far away, I was asked by an HR executive if the ATS I was implementing would eliminate the need for recruiters. At the time, the idea that recruiters would be replaced…
Report: Candidates Are Bailing on You Because of Poor Glassdoor Reviews
Turns out, crappy anonymous reviews are costing you candidates. Earlier this month, popular ATS iCIMS released a report entitled, “The Modern Job Seeker,” which detailed the “trends and drivers behind what makes a great candidate experience, and the impact online employee…
Crowded Promises to Bring Back the Dead with ‘Crowded Refresh’
It’s not quite October yet, but it’s never too early to bring back candidates from the dead. At least that’s what Crowded, a solution that looks to help employers use their existing talent pools that may have gone stale, is…
I’m a Responsible Babysitter, But Something Tells Me That Job Alerts Aren’t Working
I’m concerned about job alerts. These are the micro-apps that job boards, applicant tracking system vendors, and others, have created to keep candidates interested (warm) by pushing out opportunities to candidates that are supposed to be relevant to the candidate….
How to Keep Candidates Warm During the Recruiting Process
One of the biggest complaints candidates have about working with internal and external recruiters is the spottiness of the communication between them. Recruiters deal with dozens or scores of candidates, whereas a candidate may be in one, two or three…
Digital Marketing Leads the Next Generation of Talent Acquisition
Recently, I was talking with Charles, CEO of a small but rapidly growing company, about his success with talent acquisition. A fellow CEO had recently asked, “How can I always have the talent I need, when I need it, just…
Google Just Bought a Virtual Reality Company that Developed a Job Simulation App
With all the buzz around AI, automation, and machine learning, it’s easy to overlook the impact virtual reality and augmented reality could have on recruiting. Maybe that’s a mistake. Google bought a company called Owlchemy yesterday. The company builds VR games…
The Hype of Candidate Engagement and Candidate Experience
It seems that 2016 was the year when recruiters fixated on improving candidate engagement and the candidate experience. There were hundreds of articles and reports on candidate engagement, awards, and at least one conference devoted entirely to discussing it. There…
The Talent Community Company You Forgot About is Resurfacing
You’ve heard of the long list of mostly new companies getting into the field of recruitment marketing, talent communities, talent pipelines … companies like SmashFly, getTalent, even CareerBuilder. You might know Beamery, one called Clinch, and others. One of the…
Here’s an Explanation of a Workflow to Keep in Touch With a Passive Candidate
In digital recruitment, behavior matters more than you ever thought Have you identified your personas, segmented your database, and set up the campaign goals? Great. It’s time to build up a winning workflow that will nurture your audience. At the…
A Recruiter’s Guide to Talent Segmentation
One of the toughest challenges that recruitment organizations face is understanding who is in their talent community, how one candidate is different from another, and then how to best attract and engage with them. The best place to start is by…
Sourcing — Measuring What Works
Unless you’ve been practicing your best Rip Van Winkle impression for the last few years, it’s impossible not to have noticed companies adding talent sourcing to their talent acquisition efforts. There’s a good reason for it: a lot of hiring…
And Now a Talent Community the Talent Has to Pay for
“Join our talent community” are the four words gracing many career-related websites. Now, one community is saying, you also will be paying $1,300 a year. John Gannon, CEO and founder of BEMAVEN, started this, and he says he has paying customers…
The Key Operational Components of an Effective Talent Pipeline
Let’s face reality: most sourcing efforts are extremely rushed. As a result, there is a high probability that in key jobs, your sourcing effort will completely miss a significant number of high-quality external prospects. If you instead want to avoid…
The Many Benefits From a Talent Pipeline – And How It Improves Quality of Hire
If you’re looking for a powerful strategic recruiting approach that has powerful long-term impacts, you really only have two choices: employer branding, and a “recruiting talent pipeline.” While almost every major corporation is investing heavily in building their employer brand,…
3 Trends to Watch in Recruiting and Sales
New apps, social media, nudges … we’re always trying to catch the latest trends to stay ahead of the curve and impress our clients, vendors, prospects, and more. But as I look at trends in recruiting over the last year…
Candidate Engagement — Is That What You Really Want?
Albert Einstein said, “Nothing happens until something moves.” Recruiting operates under a similar rule: nothing happens until someone does something — looks at a job description or applies for a job. While candidate engagement sounds good, unless it leads to some…
A ‘Most-wanted List’ — a Forward-looking Way to Hire Exceptional Talent
One of the most frequent questions that I get is, “What are the best practices in recruiting?” Well, one best practice that always appears near the top of my list is developing a “most wanted list.” Unfortunately, this approach is…
Your Employer Brand Happens With or Without You
The ease of access to a vast amount of information is dramatically changing the talent market — it’s a “talent-sumer” world. Today’s candidates do more research, review, and consume more information and are ultimately better prepared in today’s market. Using your…