Picture it: You’re a career ER nurse who has put in more double shifts than some people have single shifts in the last three years. Throughout the … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
Employer Branding on TikTok vs Other Social Media Sites
If you are reading this article, you probably fall into one of the following categories: You want to learn about different strategies to TikTok it to your … Read more
Elevating Employee Advocacy to Attract Candidates
According to the latest employment report from the U.S. Department of Labor, the U.S. posted widespread job growth in July, with employers adding 528,000 … Read more
Is TikTok the Future of Hiring?
I can almost hear the sniggering now, dismissing the preposterous idea that a platform like TikTok could ever be considered the future of hiring. Well, … Read more
Stable Recruiting Practices in an Unstable World
As an increasing number of employers ramp up hiring in the coming months, it’s worth revisiting numerous hiring practices to ensure that companies are … Read more
Are You a Glassneck When It Comes to Glassdoor?
With less reqs to fill right now, this is a good time to turn your attention to other ways to add value to hiring efforts. One of those is addressing your … Read more
How to Calculate Your Social Media Engagement Rate
You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your … Read more
5 Steps for Attracting and Keeping the Youngest in the Workforce
Your goal is to make your company indispensable to today’s “talentsumers,” who are consumers of an experience at work quite different … Read more
This Organization’s Recruiting Practices Are Worth a Look
We are so entangled in our Boolean strings, LinkedIn posts, tweets, and scrapping tools that we have unintentionally failed to notice a special breed of … Read more
Proceed With Caution When Assessing Someone Using Social Media
There are many different new tools that allow an employer to try to measure someone’s personality using a job candidate’s social media … Read more
The Most Powerful Employer Branding Tool
It isn’t only for the Kardashians #TeamKhloe, but it’s also a powerful employer branding tool! The Gram. Admittedly much of my belief of the power of … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
5 Things We Can Learn from the Social-media Strategies of These Food Giants
The fast-food giants have excellent social-media game, and we could learn from in recruitment. Keep reading to find out how you could take some tips from … Read more
Where Candidates Are on Social Media
Candidates are more than ever using social media as a place to receive information about jobs (such as posts of job offers on Facebook), and say that … Read more
Suffering a Shortage of Applicants? A Checklist Covering the Top 10 Reasons Why
When a corporate recruiting function conducts an audit, I find that the resulting data usually reveals that the recruiting problems that dramatically … Read more
Like With Dating and Shopping, Job Seekers Are Being Deluged With Choices
Consumers can get overwhelmed with choices, whether it’s on a dating app or a toothpaste aisle. And, so can job seekers, especially with more of … Read more
4 Things We Should Change in the Hiring Process: Cover Letters, Interview Follow-up, and Salary Transparency
Recently, a Reddit user asked fellow users on the platform, “What social custom needs to be retired?” Many of the top answers pertained to work and jobs. … Read more
The Top 10 Reasons Why Social Media Background Checks Are a Dumb Idea
The latest addition to the modern recruiting process, social media background checks, may be the dumbest element. Unlike most background checks, they don’t … Read more
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than … Read more