Launching less than a year ago, LinkedIn was really late to the native video upload game. At the time, I wrote, “Employers will now be able to post videos and get data that actually supports recruiting. Imagine a company promoting a…
Social Media Management
What Everyone Gets Wrong About Glassdoor
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing transparency to an industry that has long been able to hide in…
Here’s Who Made My ‘Nice List’ in 2017
It’s that time of year again. In addition to the endless loop of National Lampoon’s Christmas Vacation, unlimited supply of eggnog, and ongoing battle to keep cats out of the Christmas tree, it’s time to revisit the stories from 2017,…
Indeed.com Survey: Here’s Why People Don’t Share Your Job Openings on Social Media
Employee referral programs are consistently at the top of the source-of-hire list. Refer a friend to your employer, and if they get hired, you get paid. For over a decade, startups hoping to capitalize on this win-win-win transaction have tried…
How an ‘Out of Office’ Can Amplify Your Talent Brand
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since most out-of-office replies are hum drum, “be back on this day” two-sentence yawn-fests,…
Spring Cleaning Your Employer Brand
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces. So why not add…
Yes, It’s Time to Add Snapchat to Your Recruitment Advertising Radar
Get off my lawn! Snapchat’s recent IPO has me feeling crotchety and crusty. A company that exudes youthful optimism has unfortunately brought out my cynical side. “This stock will be trading at $12 in a year,” I said to anyone who…
Is Twitter Dead for Recruiting?
The business media love to talk about Twitter, particularly regarding if and when it’ll be bought out. It’s the greatest-ever source of up-to-date information. Then again, most users don’t tweet much or even use it much. So what’s to become of…
An Obscene Applicant Raises Some Good Real-world Hiring Questions
As you may have read about or seen on TV, I recently rejected someone’s job application via AngelList’s Talent Platform. As an independent recruiter working with select clients in the Boston tech startup scene, this is a pretty routine occurrence….
Do You Know Your Job Seeker Audience? Why Knowing Them is Necessary to Successfully Socially Engage
If you have decided to begin socially reaching out to talent, and engaging them, you must first know them and know on which social platform they “hang out.” For example — are they senior-level, middle-management, or entry-level employees? With the…
How Real-time Video on Social Media Can Appeal to New Grads
Short of touring an office or corporate campus in person, nothing conveys a potential employer’s brand promise and the experience of working there better than video. It can be used to convey anything from corporate culture, to the work environment,…
The Most Buzzed-About Social Recruiting Posts of the Week
In the world of social recruiting, likes are nice, but comments and social shares are the measures of true engagement. A like is a check-in, a way of letting people know you’ve stopped in and found their picture, post or…
An Airline You’ve Barely Heard of Needs Pilots Like Others Need Techies
Republic Airways, an airline you may have flown on without even realizing it, needs pilots badly. So badly, it’s restructuring the company partly due to the skills shortage. Talent Acquisition Leader Jody Scott talks about what her team is doing about…
Oh Snap! Bringing the Cisco Employer Brand to Snapchat
If it doesn’t scare you, it’s not worth trying. That’s the approach we took as the Cisco Talent Brand team in our latest social media endeavor. Holy cow, we just launched a We Are Cisco Snapchat channel! But that’s not…
3 Rules of Thumb for Screening Candidates Without Crossing the Line
Bringing in the best talent possible isn’t just about finding candidates who look the best on paper. To make sure they’re truly a fit for your organization, make sure they live up to the hype. Often, you can get a…
Move Over Marketing, Recruitment Is Also Engineering
Good decision making is essential in talent acquisition and employer branding, and it does not happen by accident. It requires a reasoned choice among competitive alternatives. Talent acquisition leaders in today’s unpredictable but data-rich decision environments who want to develop…
Measuring Your Employer Brand: What to Track
Your employer brand is what people say about working for your company when the boss is not in the room. Notice that I didn’t just say employees? That’s because people like to share helpful and insightful information that they’ve heard…
5 Secret Techniques to Transform Your Recruiters Into Digital Marketers
For at least five years, recruiters like you have been told that you need to think more like marketers. The market has changed and the challenge is unavoidable, as the pitch goes. You want to be at the forefront of…
The Most Buzzed-About Social Recruiting Posts of the Week
U.S. Air Force Recruiting’s Hashtag Combo Coombining #ThrowbackThursday with #Womenshistorymonth yielded the U.S. Air Force Recruiting yielded more than 21,000 likes to one picture and caption. Here’s what it said: “Lt. Col. Nicole Malachowski was the first woman pilot to…
Get Ready for a New Seismic Shift in Talent Acquisition
There have been a handful of seismic shifts in talent acquisition over the years … … job boards … applicant tracking systems … social media recruiting … LinkedIn answering the “who is” question (for the most part …) These changes were so effective…