Consumers can get overwhelmed with choices, whether it’s on a dating app or a toothpaste aisle. And, so can job seekers, especially with more of those choices being pushed at them daily. Shannon Marie Gaydos, Boeing’s senior global talent strategist,…
Social Media Management
4 Things We Should Change in the Hiring Process: Cover Letters, Interview Follow-up, and Salary Transparency
Recently, a Reddit user asked fellow users on the platform, “What social custom needs to be retired?” Many of the top answers pertained to work and jobs. Let’s take a look at four of those discussions. The Cover Letter The…
The Top 10 Reasons Why Social Media Background Checks Are a Dumb Idea
The latest addition to the modern recruiting process, social media background checks, may be the dumbest element. Unlike most background checks, they don’t verify positive job-related information. Instead, they are used almost exclusively to reject candidates based on a subjective…
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than LinkedIn, which has 250 million users monthly. Facebook also has lots of rich data that can…
Are You Ready to Recruit in a World Where Microsoft Owns LinkedIn and GitHub?
Love ’em or hate ’em, recruiters and vendors need to get used to the reality that Microsoft now owns the two most popular professional networking sites on the net. And as a result, it owns the two most important sourcing…
Poor Recruiting Is Killing Retail — the Top 12 Tips for Stopping the Pain
The biggest threat to retail isn’t Amazon. It’s poor recruiting! Skeptical? Well, look no further than the recent announcement that the famous and profitable Napa Valley restaurant Terra is closing because “we can’t get staff.” If you work in retail,…
LinkedIn Embraces Its Inner Snapchat With New Video Features
Launching less than a year ago, LinkedIn was really late to the native video upload game. At the time, I wrote, “Employers will now be able to post videos and get data that actually supports recruiting. Imagine a company promoting a…
What Everyone Gets Wrong About Glassdoor
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing transparency to an industry that has long been able to hide in…
Here’s Who Made My ‘Nice List’ in 2017
It’s that time of year again. In addition to the endless loop of National Lampoon’s Christmas Vacation, unlimited supply of eggnog, and ongoing battle to keep cats out of the Christmas tree, it’s time to revisit the stories from 2017,…
Indeed.com Survey: Here’s Why People Don’t Share Your Job Openings on Social Media
Employee referral programs are consistently at the top of the source-of-hire list. Refer a friend to your employer, and if they get hired, you get paid. For over a decade, startups hoping to capitalize on this win-win-win transaction have tried…
How an ‘Out of Office’ Can Amplify Your Talent Brand
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since most out-of-office replies are hum drum, “be back on this day” two-sentence yawn-fests,…
Spring Cleaning Your Employer Brand
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces. So why not add…
Yes, It’s Time to Add Snapchat to Your Recruitment Advertising Radar
Get off my lawn! Snapchat’s recent IPO has me feeling crotchety and crusty. A company that exudes youthful optimism has unfortunately brought out my cynical side. “This stock will be trading at $12 in a year,” I said to anyone who…
Is Twitter Dead for Recruiting?
The business media love to talk about Twitter, particularly regarding if and when it’ll be bought out. It’s the greatest-ever source of up-to-date information. Then again, most users don’t tweet much or even use it much. So what’s to become of…
An Obscene Applicant Raises Some Good Real-world Hiring Questions
As you may have read about or seen on TV, I recently rejected someone’s job application via AngelList’s Talent Platform. As an independent recruiter working with select clients in the Boston tech startup scene, this is a pretty routine occurrence….
Do You Know Your Job Seeker Audience? Why Knowing Them is Necessary to Successfully Socially Engage
If you have decided to begin socially reaching out to talent, and engaging them, you must first know them and know on which social platform they “hang out.” For example — are they senior-level, middle-management, or entry-level employees? With the…
How Real-time Video on Social Media Can Appeal to New Grads
Short of touring an office or corporate campus in person, nothing conveys a potential employer’s brand promise and the experience of working there better than video. It can be used to convey anything from corporate culture, to the work environment,…
The Most Buzzed-About Social Recruiting Posts of the Week
In the world of social recruiting, likes are nice, but comments and social shares are the measures of true engagement. A like is a check-in, a way of letting people know you’ve stopped in and found their picture, post or…
An Airline You’ve Barely Heard of Needs Pilots Like Others Need Techies
Republic Airways, an airline you may have flown on without even realizing it, needs pilots badly. So badly, it’s restructuring the company partly due to the skills shortage. Talent Acquisition Leader Jody Scott talks about what her team is doing about…
Oh Snap! Bringing the Cisco Employer Brand to Snapchat
If it doesn’t scare you, it’s not worth trying. That’s the approach we took as the Cisco Talent Brand team in our latest social media endeavor. Holy cow, we just launched a We Are Cisco Snapchat channel! But that’s not…