A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
3 Misconceptions About Salary Transparency
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
The Best Employer Brands Repel Talent
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
The Three Minds of Successful Employer Branding
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
The 5 Ps of Recruitment Marketing and How They Drive Great Hiring
Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components … Read more
Tom Hacquoil Says Many Recruiters Are Insane
Who’s Tom Hacquoil? Why does he think you’re probably crazy? Hacquoil is CEO of recruitment software provider Pinpoint. He recently gave a … Read more
Best of ERE: Elevating Your Employer Brand
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
Will You Find Your Next Hire at a Soccer Game?
The Society of Women Engineers, the National Black MBA Association, the Society for Human Resource Management, the American Accounting Association. What do … Read more
Personal Branding: The Game-Changing Approach to Winning Trust
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more
Employer Branding May Be Destroying Your Recruiter Experience
I know what you are thinking. I am thinking it too. Not another employer branding article. Hear me out. My new “thing” is recruiter experience. My theory … Read more
Sifting Through the Cost per Applicant Data
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
A Good Way to Waste Money, Time, and Attention: The 7 Most Common Reasons Employer Brand Initiatives Fail
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
How to Calculate Your Social Media Engagement Rate
You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your … Read more
Powerful Actions for Convincing Top Prospects to Apply in the Public Sector
In today’s highly competitive recruiting market, convincing public-sector recruiting prospects to actually apply for a job requires unique and powerful … Read more
Happy Global Talent-acquisition Day, Recruiters!
Happy Global TA Day, recruiters! (Celebrated each year, the first Wednesday in September.) Recruitment marketers like me celebrate your skills today! Let … Read more
A Job Seeker’s Environment Can Kill Your Pipeline
Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
This Is What I Want to Know About a Job Candidate
If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more