A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more

A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components … Read more
Who’s Tom Hacquoil? Why does he think you’re probably crazy? Hacquoil is CEO of recruitment software provider Pinpoint. He recently gave a … Read more
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
The Society of Women Engineers, the National Black MBA Association, the Society for Human Resource Management, the American Accounting Association. What do … Read more
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more
I know what you are thinking. I am thinking it too. Not another employer branding article. Hear me out. My new “thing” is recruiter experience. My theory … Read more
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your … Read more
In today’s highly competitive recruiting market, convincing public-sector recruiting prospects to actually apply for a job requires unique and powerful … Read more
Happy Global TA Day, recruiters! (Celebrated each year, the first Wednesday in September.) Recruitment marketers like me celebrate your skills today! Let … Read more
Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more