Have you seen that commercial that aims to make an emotional connection with viewers struggling to cope with today’s tough challenges? No, not that … Read more
Women Apply From Venus, Men Apply From Mars
It’s no surprise that corporate America was built by men, for men. Men are three times more likely to get an interview. For every dollar men make, women … Read more
Today’s Crisis Won’t Be the Last — A Case Study in Recruiting Preparation
Even before the pandemic, the healthcare industry was saddled with a significant nursing shortage. But now, the struggle to fill open positions with … Read more
Did AMS Just Make a ’90s Music Video About Hourly Workers? Hell, Yeah!
“When it comes to hourly jobs, this is how we do it.” So begins “Hourly – A Totally 90s Music Video ft. Montell Jordan.” Yes, that Montell Jordan. … Read more
Your Job Alert Is the Lost Sock in the Dryer
I see you out there with your job alerts and your talent networks and communities. I sign up for them all the time. You know what you send me: Very little. … Read more
From D&I Events to Black Instagram Squares: The Good and the Bad of Recruiting’s Response to Inequality
America got an overdue wake-up call last year. We saw more stories of systemic racism and inequality come onto the front pages of our newspapers and … Read more
Best of ERE: Top 5 Employer Branding Stories of 2020
“Employer branding matters now more than ever.” We’ve heard that repeatedly in 2020. It’s an overused cliché at best, a lie at … Read more
10 Things You’re Probably Doing But Shouldn’t Be Doing in Your Job Ads
Your organization’s job ads, job descriptions, and application process all have a dramatic impact on the number of candidates you attract to your open … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
Best Hire Ever: Joel Cheesman on Glassdoor’s New Diversity Ratings, State of Review Economy
In Episode 18 of Best Hire Ever, Kris Dunn chats with Joel Cheesman, founder of Poach and Ratedly (as well as a co-host of the aptly-named Chad and Cheese … Read more
Great Stories of Employers Stepping Up During the Pandemic
No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more
Show and Tell: How to Attract Early Talent in a Covid World
In March, my little sister received some disappointing news from her university: In-person classes would be canceled until further notice. Pack up, head … Read more
Detaching Diversity: It’s Time to Take the “D” out of DEI
Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more
Best Hire Ever: Leah Daniels on Data-Driven Recruiting, Job Apply Rates, Cost Per Application, and More
In Episode 14 of Best Hire Ever, Kris Dunn chats with Leah Daniels, SVP of Strategy at Appcast to discuss recent research into apply rates and cost per … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more