Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more

Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more
What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
The Wall Street Journal recently reported on a study of the top phrases in job postings that turn off job seekers, including “must handle stress well,” … Read more
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might … Read more
According to the latest employment report from the U.S. Department of Labor, the U.S. posted widespread job growth in July, with employers adding 528,000 … Read more
Recently, ERE hosted a “Fireside Chat with Leading Brand Ambassadors” webinar with panelists Rachel Kennedy, Mike Ambassador Bruny, and Kelby Tansey. The … Read more
The social and pandemic-driven disruptions we’ve seen over the past few years have brought many changes to both our personal and work lives, including the … Read more
Will the fall of Roe v Wade hinder companies’ ability to recruit talent? Of course, it’s difficult to predict whether such fears will come to bear, but … Read more
Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
Job-seekers do not engage with companies. They do engage with people — with you. Simply put: Your personal brand as a recruiter can have a far greater … Read more
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the … Read more
“It’s that time of the year again when Forbes magazine publishes its rankings of America’s best large and small employers. Often, the results can be … Read more
It seemed like there was a reorg and a rebrand every six months. This was my experience back in the late 1990s when I managed marketing product and … Read more
Happy Global Talent Acquisition Day! Today is a time when we traditionally focus on celebrating the skills of TA professionals. This year, as in past ones, … Read more
When I say something is a “best practice,” what do you think I mean? Taken on its face, the term suggests a set of tasks and rules that lead to an optimal … Read more
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more