Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their … Read more
Best-Employer Lists Will Look Different During a Pandemic
“These are the times that try men’s souls,” Thomas Paine famously (if sexistly) said. It was the middle of the American Revolution, and he meant “try” in … Read more
New Research Reveals Misconceptions and Macro Trends in Global Hiring Strategies
You might assume that with U.S. unemployment skyrocketing in the last few months, the sudden influx of talent into the candidate pool would make hiring … Read more
How to Re-Recruit Your Workforce Amid COVID-19
With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more
What Four Years of Research (and COVID-19) Reveals About Candidate Expectations
In an age driven by profitability and quarterly reports, there’s only one true competitive advantage left in business: your people. As organizations emerge … Read more
Talent Acquisition Shifts From Bringing People In to Helping People Out
Once upon a time, when companies laid off workers, their severance packages — if they got any at all — included outplacement services. People would get … Read more
Are You a Glassneck When It Comes to Glassdoor?
With less reqs to fill right now, this is a good time to turn your attention to other ways to add value to hiring efforts. One of those is addressing your … Read more
Why You Probably Can’t Recognize Your Own Recruitment Marketing
If you’re like most people today, you’re probably spending a bit more time in front of the television. Which means that you’ve probably viewed … Read more
Has COVID-19 Made Recruiting Less Important?
A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
Best of ERE: Elevating Your Employer Brand
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
How to Make Your Employer Brand More Interesting, Credible, and Memorable
In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most employers go wrong when they engage in what they think … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
HR Tech Vendors Enjoy Spotlight in Comparably’s Latest ‘Best Places to Work’ Lists
Why should Glassdoor have all the fun? Santa Monica, California-based Comparably, a relatively new player in the anonymous employee review space, has … Read more