America got an overdue wake-up call last year. We saw more stories of systemic racism and inequality come onto the front pages of our newspapers and … Read more
Best of ERE: Top 5 Employer Branding Stories of 2020
“Employer branding matters now more than ever.” We’ve heard that repeatedly in 2020. It’s an overused cliché at best, a lie at … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more
The Big Job Boards Are Failing Employers and Candidates
In a world filled with unlimited options, customizing products and solutions to people’s needs, choices, and personalities is critical to drive buying … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
Best Hire Ever: Joel Cheesman on Glassdoor’s New Diversity Ratings, State of Review Economy
In Episode 18 of Best Hire Ever, Kris Dunn chats with Joel Cheesman, founder of Poach and Ratedly (as well as a co-host of the aptly-named Chad and Cheese … Read more
Great Stories of Employers Stepping Up During the Pandemic
No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more
Show and Tell: How to Attract Early Talent in a Covid World
In March, my little sister received some disappointing news from her university: In-person classes would be canceled until further notice. Pack up, head … Read more
Detaching Diversity: It’s Time to Take the “D” out of DEI
Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
The Intersection of Employer Branding With Onboarding and Offboarding
Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more
Best Hire Ever: Holland Dombeck McCue on Millennials With Drive and Ambition
In Episode 10 of Best Hire Ever, Kris Dunn chats with Holland Dombeck McCue, who manages employer branding and recruitment marketing at Delta Airlines, … Read more
What Values Does Your Company Value Most?
Achieving clarity on what your organizations stand for is especially important in a chaotic world. As Alexander Hamilton said at another turbulent time in … Read more
Is Your Employer Value Proposition Still Relevant?
Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their … Read more
Best-Employer Lists Will Look Different During a Pandemic
“These are the times that try men’s souls,” Thomas Paine famously (if sexistly) said. It was the middle of the American Revolution, and he meant “try” in … Read more
New Research Reveals Misconceptions and Macro Trends in Global Hiring Strategies
You might assume that with U.S. unemployment skyrocketing in the last few months, the sudden influx of talent into the candidate pool would make hiring … Read more
How to Re-Recruit Your Workforce Amid COVID-19
With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more