Employee Branding

Best Practices for Collecting Employee Testimonials

Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…

Where Job Candidates Most Research You

There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…

Let’s Get Serious: Culture Fit Matters

There’s a new trend afoot among the “thought leaders” bubbling up: culture fit doesn’t matter, it’s all about values. Focus on hiring for values for retention success. Seriously? It’s hard to take that statement seriously. Values are the reasons behind…