There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials … Read more
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
Nike is in the midst of a soft launch of a new career site, one it’s likely to officially announce next week. It’s a significant refresh of the … Read more
Reinventing Your Career Site: How One Company Did It and Won Big
Eighty percent of all job searches lead back to what is often the first place candidates will interact with your employment brand — your career site. … Read more
Career Sites Have Come a Long Way. Are We Measuring the Payoff?
Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even … Read more
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a … Read more
The Latest on Kimberly-Clark’s Quest for ‘Original Thinkers’
Remember the hunt for “original thinkers” from Kimberly-Clark, from a year ago? Part of an effort to make its workforce more innovative and … Read more
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site … Read more
Career Sites Launch: Nestle, Kaiser Permanente, OfficeMax, Value City, CDW, JPMorgan Chase
New corporate career sites are sprouting up that are less copy-intensive, more mobile-friendly, more video and photo heavy, and easier to navigate. Some … Read more
Fortification Against Google Continues With the Introduction of Indeed Career Pages
Indeed continues to diversify its employment offerings with the recent release of Indeed Career Pages. Just add it to Crowd, Prime, and Job Spotter, all … Read more
Hearst’s Talent Team Is Honing in What Its Famous Name Stands for
Hearst Television, with 30 local TV stations, a couple radio stations, and about 21 million households watching, is upgrading its career site and … Read more
Multi-billion-dollar IT Giant Live With New Career Site in 15 Countries
Remember that “little known Fortune 100 company trying to become a talent factory“? The IT products-and-services company has launched a new … Read more
Award-winning Airline Soft-launching New Career Site
One airline has soft-launched a new career site, after a year and a half spent working on its brand strategy and developing new content. Air New Zealand … Read more
If Your Career Site Could Talk, What Would It Say?
According to Manpower Group’s latest employment outlook survey, employers in all U.S. regions and industry sectors expect rapid headcount growth. As the … Read more
Under Armour Launches New Career Site, Will Get More Social
Under Armour, though not lacking in quantity of applicants, is live with a new career site it hope will improve quality and make people more aware of the … Read more
10 Reasons Why Recruitment Marketing Platforms Are Dead
Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was … Read more
Edward Jones Launching Ad Campaign, Landing Page
Edward Jones, the financial company with 12,000+ offices and seven million clients, is for the first time launching an ad campaign to recruit experienced … Read more
The Gap Is Refining Its Recruiting Story, Systems, and Sites
GAP Inc. is partway through a major project to explain who it is, why people should work there, and how each of its brands and the countries it operates in … Read more
Becton Dickinson’s Move Sparks Recruiting Microsite
BD, the big medical technology company, has taken the somewhat uncommon step of creating a microsite aimed at hiring about 20 roles. Becton Dickinson … Read more
‘No Stock Photos Were Harmed’ in the Making of Cisco’s New Career Site
Cisco has gone live with a new career site, one deliberately put together with the idea that job candidates want to hear first and foremost about a company … Read more
An Australian Recruiting Video Is Taking a Beating
Mashable says “people can’t help but cringe.” Junkee calls it a “boring, confusing, terrible video.” The Canberra Times says … Read more