Corporate Career Website

10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting…

Edward Jones Launching Ad Campaign, Landing Page

Edward Jones, the financial company with 12,000+ offices and seven million clients, is for the first time launching an ad campaign to recruit experienced financial advisors, CPAs, attorneys, and other business professionals. The company was 19th on People magazine’s new…

An Australian Recruiting Video Is Taking a Beating

Mashable says “people can’t help but cringe.” Junkee calls it a “boring, confusing, terrible video.” The Canberra Times says it’s “embarrassing.” The Australian Broadcasting Corporation says it’s “excruciating.” Somewhat more positive, the Special Broadcasting Service says it’s “the most awkwardly…

Kimberly-Clark On a Hunt for ‘Original Thinkers’

They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies…

Lots of Color, Video Highlight New Amazon Career Site

It’s been a while since we checked in on Amazon. Well, the company is informing its partners that it’s launching a new career website for operations and customer-service candidates. The previous amazonfulfillmentcareers.com will be replaced by the very blue-orange-purple amazondelivers.jobs. Like an increasing number of…