Remember that “little known Fortune 100 company trying to become a talent factory“? The IT products-and-services company has launched a new career site, talent community, mobile site, and CRM. Blake Wettstein is the lead on the new site; he and…
Corporate Career Website
Award-winning Airline Soft-launching New Career Site
One airline has soft-launched a new career site, after a year and a half spent working on its brand strategy and developing new content. Air New Zealand felt that its brand was strong as it went into the project in August…
If Your Career Site Could Talk, What Would It Say?
According to Manpower Group’s latest employment outlook survey, employers in all U.S. regions and industry sectors expect rapid headcount growth. As the competition for talent continues to escalate, now is the time to prioritize your recruiting efforts and differentiate your…
Under Armour Launches New Career Site, Will Get More Social
Under Armour, though not lacking in quantity of applicants, is live with a new career site it hope will improve quality and make people more aware of the variety of positions available at the company. The new site, it hopes,…
10 Reasons Why Recruitment Marketing Platforms Are Dead
Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting…
Edward Jones Launching Ad Campaign, Landing Page
Edward Jones, the financial company with 12,000+ offices and seven million clients, is for the first time launching an ad campaign to recruit experienced financial advisors, CPAs, attorneys, and other business professionals. The company was 19th on People magazine’s new…
The Gap Is Refining Its Recruiting Story, Systems, and Sites
GAP Inc. is partway through a major project to explain who it is, why people should work there, and how each of its brands and the countries it operates in are different. When Nick Boyd, head of talent candidate supply and attraction,…
Becton Dickinson’s Move Sparks Recruiting Microsite
BD, the big medical technology company, has taken the somewhat uncommon step of creating a microsite aimed at hiring about 20 roles. Becton Dickinson UK/Ireland is moving to the Winnersh Triangle business park, projected to happen around May 2. Among the candidates…
‘No Stock Photos Were Harmed’ in the Making of Cisco’s New Career Site
Cisco has gone live with a new career site, one deliberately put together with the idea that job candidates want to hear first and foremost about a company from current employees. The company started talking internally three years ago about…
An Australian Recruiting Video Is Taking a Beating
Mashable says “people can’t help but cringe.” Junkee calls it a “boring, confusing, terrible video.” The Canberra Times says it’s “embarrassing.” The Australian Broadcasting Corporation says it’s “excruciating.” Somewhat more positive, the Special Broadcasting Service says it’s “the most awkwardly…
Stodgy Higher Education? Not So With Princeton’s New Career Site
Princeton University has launched a new site for staff jobs, and it looks a little like the kind of thing you’d see in the corporate world. The university also has a new talent-acquisition system and application. At least some of…
McKesson Aims for Authenticity in New Career Site Launch
The 76,000-employee pharma/health/medical company McKesson has launched a new career site, and among other features is a link to the Glassdoor reviews about the company, more prominent than you see on most career sites. A brief history here: About four…
The Bottom 3 of the 10 Worst Companies to Work For
Back in June, 24/7 Wall St. published an article on the 10 Worst Companies to work for, based on its analysis of reviews on Glassdoor. Three companies — Family Dollar Stores, Express Scripts, and Forever 21 — received the lowest ratings. I thought it…
Kimberly-Clark On a Hunt for ‘Original Thinkers’
They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies…
How Our Own In-house Talent Acquisition Is Standing Out From the Crowd
In 2016 SAP needed to stand out from the crowd and have its biggest year for employment branding, with actual employees telling their own life stories. Many candidates know little about us, or perceive us as a somewhat safe, bureaucratic…
This Career Site Video Doesn’t Start the Way You Might Expect
Ingram Micro — who you might remember — is out with a new recruiting video that starts out, well, not much like a recruiting video. Unlike a lot of career site/YouTube recruiting videos, this one begins with people doing the things…
What a Beanbag Can Tell You About Your Careers Website
Go to made.com, search for beanbags, and you’ll come across the Piggy Bag. The product has 17 different types of content on the page designed to entertain and excite buyers using an empathetic approach to selling. Why is made.com, a…
VMware Turns Things ‘Upside Down’ With Brand, Website
I was in the middle of looking at new career sites from the American Cancer Society and Sonos when I heard about yet another: VMware. Its launch was not just a website, but a whole rethinking about what it meant to be an employee and a…
Lots of Color, Video Highlight New Amazon Career Site
It’s been a while since we checked in on Amazon. Well, the company is informing its partners that it’s launching a new career website for operations and customer-service candidates. The previous amazonfulfillmentcareers.com will be replaced by the very blue-orange-purple amazondelivers.jobs. Like an increasing number of…
Add a Chatbot — and Take ‘The Human’ Out of Answering Recruiting Questions
If you think that we are years off before robots will play a major role in recruiting, rethink that notion. Despite all the recent coverage on the broad future potential of chatbots in recruiting, you might not be aware of…