Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues. Similarly, you should track some key metrics on your careers site to better grasp the…
Corporate Career Website
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, Monster, and the many other job boards out there. That said, there are two queries that the majority…
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two years ago was huge. That was one thing…
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that most recruiters are unhappy with their own careers website. I can only reiterate his…
The Future of Career Sites
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly…
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, and to boost the candidate experience. Chatbots have been very successful in the worlds of…
The 5 Things Driving Online Applicants the Most Crazy
Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to 2017. What are the causes? What challenges do candidates face? How can…
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist until recently. Candidates often thought we only had retail roles and that most employees worked in the…
A Recruitment Marketing Refresh Is Happening for a Giant of Corporate America
The 180-year-old Fortune 36 company Procter & Gamble, famous for brands like Crest, Charmin, Dawn, and Downy, is revamping its career site and its whole recruitment marketing and messaging to candidates. Scott Read, associate director, global talent supply at Procter…
‘Here to Create’ — Behind the Scenes of Biggest Employer Brand Campaign at adidas
Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
Nike is in the midst of a soft launch of a new career site, one it’s likely to officially announce next week. It’s a significant refresh of the way it communicates to the many candidates clamoring to work for the…
Reinventing Your Career Site: How One Company Did It and Won Big
Eighty percent of all job searches lead back to what is often the first place candidates will interact with your employment brand — your career site. Career sites are critical for capturing candidates and building pipelines, yet a surprising number…
Career Sites Have Come a Long Way. Are We Measuring the Payoff?
Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar. But who’s measuring the ROI on all that money spent? Phil Strazzulla of…
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
The Latest on Kimberly-Clark’s Quest for ‘Original Thinkers’
Remember the hunt for “original thinkers” from Kimberly-Clark, from a year ago? Part of an effort to make its workforce more innovative and creative, the company says that more than 40,000 people have taken the quiz and over 100,000 visitors…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
Career Sites Launch: Nestle, Kaiser Permanente, OfficeMax, Value City, CDW, JPMorgan Chase
New corporate career sites are sprouting up that are less copy-intensive, more mobile-friendly, more video and photo heavy, and easier to navigate. Some that are launching: Kaiser Permanente is an eight-state, multi-billion dollar, 200,000-employee organization well known to Californians that…