Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more

Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more
Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
Even before the pandemic, the healthcare industry was saddled with a significant nursing shortage. But now, the struggle to fill open positions with … Read more
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
“Coronavirus is here, and we need your help.” With that simple call to action by CVS Health, the company launched an initiative that has become one of the … Read more
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
We were curious to compare how often HR updates the career website vs how often marketing updates the corporate site. The results tell us that talent … Read more
Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more … Read more
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two … Read more
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that … Read more
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media … Read more
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, … Read more
Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to … Read more
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist … Read more
The 180-year-old Fortune 36 company Procter & Gamble, famous for brands like Crest, Charmin, Dawn, and Downy, is revamping its career site and its … Read more