The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
Corporate Career Website
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that most recruiters are unhappy with their own careers website. I can only reiterate his…
The Future of Career Sites
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly…
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, and to boost the candidate experience. Chatbots have been very successful in the worlds of…
The 5 Things Driving Online Applicants the Most Crazy
Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to 2017. What are the causes? What challenges do candidates face? How can…
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist until recently. Candidates often thought we only had retail roles and that most employees worked in the…
A Recruitment Marketing Refresh Is Happening for a Giant of Corporate America
The 180-year-old Fortune 36 company Procter & Gamble, famous for brands like Crest, Charmin, Dawn, and Downy, is revamping its career site and its whole recruitment marketing and messaging to candidates. Scott Read, associate director, global talent supply at Procter…
‘Here to Create’ — Behind the Scenes of Biggest Employer Brand Campaign at adidas
Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
Nike is in the midst of a soft launch of a new career site, one it’s likely to officially announce next week. It’s a significant refresh of the way it communicates to the many candidates clamoring to work for the…
Reinventing Your Career Site: How One Company Did It and Won Big
Eighty percent of all job searches lead back to what is often the first place candidates will interact with your employment brand — your career site. Career sites are critical for capturing candidates and building pipelines, yet a surprising number…
Career Sites Have Come a Long Way. Are We Measuring the Payoff?
Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar. But who’s measuring the ROI on all that money spent? Phil Strazzulla of…
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
The Latest on Kimberly-Clark’s Quest for ‘Original Thinkers’
Remember the hunt for “original thinkers” from Kimberly-Clark, from a year ago? Part of an effort to make its workforce more innovative and creative, the company says that more than 40,000 people have taken the quiz and over 100,000 visitors…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
Career Sites Launch: Nestle, Kaiser Permanente, OfficeMax, Value City, CDW, JPMorgan Chase
New corporate career sites are sprouting up that are less copy-intensive, more mobile-friendly, more video and photo heavy, and easier to navigate. Some that are launching: Kaiser Permanente is an eight-state, multi-billion dollar, 200,000-employee organization well known to Californians that…
Fortification Against Google Continues With the Introduction of Indeed Career Pages
Indeed continues to diversify its employment offerings with the recent release of Indeed Career Pages. Just add it to Crowd, Prime, and Job Spotter, all which have launched in the last year. Indeed Career Pages target small business owners, giving them an…
Hearst’s Talent Team Is Honing in What Its Famous Name Stands for
Hearst Television, with 30 local TV stations, a couple radio stations, and about 21 million households watching, is upgrading its career site and employment brand, replacing something that was partially formed but not communicated as clearly and strongly as the company wanted. Among the…
Multi-billion-dollar IT Giant Live With New Career Site in 15 Countries
Remember that “little known Fortune 100 company trying to become a talent factory“? The IT products-and-services company has launched a new career site, talent community, mobile site, and CRM. Blake Wettstein is the lead on the new site; he and…