Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more
The Best Way to Craft a Job Post Opening
Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
Today’s Crisis Won’t Be the Last — A Case Study in Recruiting Preparation
Even before the pandemic, the healthcare industry was saddled with a significant nursing shortage. But now, the struggle to fill open positions with … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
Why Your Careers Site May Not Be Engaging Candidates
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
How CVS Partners to Recruit Talent During the Pandemic
“Coronavirus is here, and we need your help.” With that simple call to action by CVS Health, the company launched an initiative that has become one of the … Read more
Sifting Through the Cost per Applicant Data
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
Why Our Hiring Sources Shouldn’t Be a Secret
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
What Marketing’s Doing With Its Website That We’re Not
We were curious to compare how often HR updates the career website vs how often marketing updates the corporate site. The results tell us that talent … Read more
Career Site Metrics You Should be Tracking
Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more … Read more
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, … Read more
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two … Read more
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram … Read more
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that … Read more
The Future of Career Sites
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media … Read more
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, … Read more
The 5 Things Driving Online Applicants the Most Crazy
Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to … Read more
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist … Read more
A Recruitment Marketing Refresh Is Happening for a Giant of Corporate America
The 180-year-old Fortune 36 company Procter & Gamble, famous for brands like Crest, Charmin, Dawn, and Downy, is revamping its career site and its … Read more