Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
Corporate Career Website
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
Nike is in the midst of a soft launch of a new career site, one it’s likely to officially announce next week. It’s a significant refresh of the way it communicates to the many candidates clamoring to work for the…
Reinventing Your Career Site: How One Company Did It and Won Big
Eighty percent of all job searches lead back to what is often the first place candidates will interact with your employment brand — your career site. Career sites are critical for capturing candidates and building pipelines, yet a surprising number…
Career Sites Have Come a Long Way. Are We Measuring the Payoff?
Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar. But who’s measuring the ROI on all that money spent? Phil Strazzulla of…
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
The Latest on Kimberly-Clark’s Quest for ‘Original Thinkers’
Remember the hunt for “original thinkers” from Kimberly-Clark, from a year ago? Part of an effort to make its workforce more innovative and creative, the company says that more than 40,000 people have taken the quiz and over 100,000 visitors…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
Career Sites Launch: Nestle, Kaiser Permanente, OfficeMax, Value City, CDW, JPMorgan Chase
New corporate career sites are sprouting up that are less copy-intensive, more mobile-friendly, more video and photo heavy, and easier to navigate. Some that are launching: Kaiser Permanente is an eight-state, multi-billion dollar, 200,000-employee organization well known to Californians that…
Fortification Against Google Continues With the Introduction of Indeed Career Pages
Indeed continues to diversify its employment offerings with the recent release of Indeed Career Pages. Just add it to Crowd, Prime, and Job Spotter, all which have launched in the last year. Indeed Career Pages target small business owners, giving them an…
Hearst’s Talent Team Is Honing in What Its Famous Name Stands for
Hearst Television, with 30 local TV stations, a couple radio stations, and about 21 million households watching, is upgrading its career site and employment brand, replacing something that was partially formed but not communicated as clearly and strongly as the company wanted. Among the…
Multi-billion-dollar IT Giant Live With New Career Site in 15 Countries
Remember that “little known Fortune 100 company trying to become a talent factory“? The IT products-and-services company has launched a new career site, talent community, mobile site, and CRM. Blake Wettstein is the lead on the new site; he and…
Award-winning Airline Soft-launching New Career Site
One airline has soft-launched a new career site, after a year and a half spent working on its brand strategy and developing new content. Air New Zealand felt that its brand was strong as it went into the project in August…
If Your Career Site Could Talk, What Would It Say?
According to Manpower Group’s latest employment outlook survey, employers in all U.S. regions and industry sectors expect rapid headcount growth. As the competition for talent continues to escalate, now is the time to prioritize your recruiting efforts and differentiate your…
Under Armour Launches New Career Site, Will Get More Social
Under Armour, though not lacking in quantity of applicants, is live with a new career site it hope will improve quality and make people more aware of the variety of positions available at the company. The new site, it hopes,…
10 Reasons Why Recruitment Marketing Platforms Are Dead
Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting…
Edward Jones Launching Ad Campaign, Landing Page
Edward Jones, the financial company with 12,000+ offices and seven million clients, is for the first time launching an ad campaign to recruit experienced financial advisors, CPAs, attorneys, and other business professionals. The company was 19th on People magazine’s new…
The Gap Is Refining Its Recruiting Story, Systems, and Sites
GAP Inc. is partway through a major project to explain who it is, why people should work there, and how each of its brands and the countries it operates in are different. When Nick Boyd, head of talent candidate supply and attraction,…
Becton Dickinson’s Move Sparks Recruiting Microsite
BD, the big medical technology company, has taken the somewhat uncommon step of creating a microsite aimed at hiring about 20 roles. Becton Dickinson UK/Ireland is moving to the Winnersh Triangle business park, projected to happen around May 2. Among the candidates…
‘No Stock Photos Were Harmed’ in the Making of Cisco’s New Career Site
Cisco has gone live with a new career site, one deliberately put together with the idea that job candidates want to hear first and foremost about a company from current employees. The company started talking internally three years ago about…