When a corporate recruiting function conducts an audit, I find that the resulting data usually reveals that the recruiting problems that dramatically restrict applications routinely occur during the same steps of the “recruiting funnel.” So, if you work at a…
Branding
Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that your sourcers are good at their jobs, and that your…
What Employer Branding May Be Missing
Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they get the jobs. What’s going on here? Are employees attracted to the job, or just the…
The Hottest Company of 2018? Indeed Says It’s Tesla – and It Isn’t Even Close
In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the giant job board with over 200 million unique monthly visitors, has great insight…
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. There was no Internet, big data, or social…
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more opportunity, and perhaps, better benefits or more work/life balance — and…
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, 9 out of 10 job seekers (91 percent) say they seek out an online resource to evaluate…
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured second by second and is a combination of attention and emotional resonance. It’s the leading indicator of positive outcomes from…
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me the next “best” employer branding technology (and the regulars contact me too ……
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…
To Build Their Talent Pipelines and Employment Brands, Companies Are Hosting Local Events
Career fairs are often low on the lists of the most prolific sources of hire, behind things like employee referrals, job boards, colleges, career websites, and social media. But a variation on the career fair is the local event, put…
Job Descriptions Are A Branding Opportunity
Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely wasting precious time sorting through the wrong cultural fits. Brand every piece of content you post and…
Following Glassdoor Acquisition, Indeed Embraces Employer Branding With New Report
When Glassdoor got gobbled up by Indeed’s parent company last week, I speculated that the two would eventually become one. If not one brand, I guessed they would at least start sharing content, resources, product offerings, employer platforms, and the…
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist until recently. Candidates often thought we only had retail roles and that most employees worked in the…
Slow Hiring Is Damaging Your Firm and Here Are 20 Reasons Why
Few realize that increasing your hiring speed often has the second-largest impact on hiring results (after referral hires). Most track time to fill, but few recruiting leaders calculate the high correlation between your hiring speed for top talent and their…
‘Here to Create’ — Behind the Scenes of Biggest Employer Brand Campaign at adidas
Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
3 Things to Focus on When Conducting a Talent Brand Competitive Audit
Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a data-driven recruitment marketing strategy has made it easier for companies to realize greater returns (awareness, applications, and hires) from their efforts. And…
The Unsexy Employer Brand
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…