Branding

Do You SEO, Bro?

Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, “Do you even SEO?” There were a few smirks and giggles at the way the question…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent…