Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
5 Steps for Attracting and Keeping the Youngest in the Workforce
Your goal is to make your company indispensable to today’s “talentsumers,” who are consumers of an experience at work quite different … Read more
We Want to Tell Recruiting Stories as Well as Hollywood
Hands down, I have an excellent recruiting team, a team that is on the verge of crossing from excellent to the best in the business. We understand crossing … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more
The Lines Between Consumer and Employment Branding Are Blurring
As the talent field has made the shift in its employer-brand focus from a “nice-to-have” to a “must-have,” there’s another significant trend that’s … Read more
You Might Pay People Less If You’ve Got a Great Employment Brand
Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees … Read more
Total Wine & More Wants Job Candidates to Know It’s Not Your Typical Liquor Store
Total Wine’s reach now spans 193 stores in 23 states, as well as online sales in 14 states. The chain’s stores can be as large as 50,000 square … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
When Your Company Reputation is Called into Question, Turn to Employer Brand
As we near the end of 2018, negative press toward big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen … Read more
The 2 Most Important Employer-branding Metrics
If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more
Suffering a Shortage of Applicants? A Checklist Covering the Top 10 Reasons Why
When a corporate recruiting function conducts an audit, I find that the resulting data usually reveals that the recruiting problems that dramatically … Read more
Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that … Read more
What Employer Branding May Be Missing
Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they … Read more
The Hottest Company of 2018? Indeed Says It’s Tesla – and It Isn’t Even Close
In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the … Read more
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. … Read more
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial … Read more