Branding

A Smart and Simple Way to Share Culture

We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…

Best Practices for Collecting Employee Testimonials

Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…

Job Descriptions Are A Branding Opportunity

Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely wasting precious time sorting through the wrong cultural fits. Brand every piece of content you post and…

The Unsexy Employer Brand

There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…