Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, 9 out of 10 job seekers (91 percent) say they seek out an online resource to evaluate…
Branding
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured second by second and is a combination of attention and emotional resonance. It’s the leading indicator of positive outcomes from…
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me the next “best” employer branding technology (and the regulars contact me too ……
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…
To Build Their Talent Pipelines and Employment Brands, Companies Are Hosting Local Events
Career fairs are often low on the lists of the most prolific sources of hire, behind things like employee referrals, job boards, colleges, career websites, and social media. But a variation on the career fair is the local event, put…
Job Descriptions Are A Branding Opportunity
Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely wasting precious time sorting through the wrong cultural fits. Brand every piece of content you post and…
Following Glassdoor Acquisition, Indeed Embraces Employer Branding With New Report
When Glassdoor got gobbled up by Indeed’s parent company last week, I speculated that the two would eventually become one. If not one brand, I guessed they would at least start sharing content, resources, product offerings, employer platforms, and the…
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist until recently. Candidates often thought we only had retail roles and that most employees worked in the…
Slow Hiring Is Damaging Your Firm and Here Are 20 Reasons Why
Few realize that increasing your hiring speed often has the second-largest impact on hiring results (after referral hires). Most track time to fill, but few recruiting leaders calculate the high correlation between your hiring speed for top talent and their…
‘Here to Create’ — Behind the Scenes of Biggest Employer Brand Campaign at adidas
Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
3 Things to Focus on When Conducting a Talent Brand Competitive Audit
Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a data-driven recruitment marketing strategy has made it easier for companies to realize greater returns (awareness, applications, and hires) from their efforts. And…
The Unsexy Employer Brand
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…
What Amazon’s Success and Recruiting Have in Common
Virtuous cycles underpin some of the most successful businesses in the world, from Amazon to top venture capital funds For example, Amazon has super low prices, which allows them to gain customers. Customers lead to volume. Volume means Amazon can pressure their…
Study Says Less Is More and Cheaper is Better When It Comes to Recruitment Videos
I’m not a big fan of video when it comes to resumes, but for employers, I think it’s a must-have. What companies struggle with, however, is exactly how video should be done. Many opt for professionals armed with with costly…
4 Storylines to Tackle That Tough Recruiting Challenge
Picture a hiring manager who has come to you complaining about applicant quality for the open positions on her team. She believes that her team specifically provides a unique opportunity given its vantage point within the organization, and — while…
Here’s Why Candidates Should Hear From Your Senior Leaders, Too
You’ve heard that candidates want to hear from your employees. Yes. But, it’s still a good idea to include senior leaders in your story collection and content development project! They tee up employee stories Senior leaders can do for your…
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
Better Late Than Never: LinkedIn Will Soon Let You Upload Videos, Reveal Some Viewer Data
It’s about five years overdue, but news is spreading that LinkedIn’s 500 million users will soon be able to upload a video and share it. Yes, Facebook, Twitter, Instagram, Snapchat, and, of course, YouTube have had this functionality for years, so it’s…
Why HR and Marketing = A Killer Employer Brand
There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig economy. The U.S. Bureau of Labor Statistics as well as workforce analysts like Ardent Partners and…