As the talent field has made the shift in its employer-brand focus from a “nice-to-have” to a “must-have,” there’s another significant trend that’s … Read more
You Might Pay People Less If You’ve Got a Great Employment Brand
Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees … Read more
Total Wine & More Wants Job Candidates to Know It’s Not Your Typical Liquor Store
Total Wine’s reach now spans 193 stores in 23 states, as well as online sales in 14 states. The chain’s stores can be as large as 50,000 square … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
When Your Company Reputation is Called into Question, Turn to Employer Brand
As we near the end of 2018, negative press toward big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen … Read more
The 2 Most Important Employer-branding Metrics
If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more
Suffering a Shortage of Applicants? A Checklist Covering the Top 10 Reasons Why
When a corporate recruiting function conducts an audit, I find that the resulting data usually reveals that the recruiting problems that dramatically … Read more
Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that … Read more
What Employer Branding May Be Missing
Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they … Read more
The Hottest Company of 2018? Indeed Says It’s Tesla – and It Isn’t Even Close
In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the … Read more
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. … Read more
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial … Read more
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: … Read more
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more … Read more
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, … Read more
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured … Read more
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me … Read more
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific … Read more
To Build Their Talent Pipelines and Employment Brands, Companies Are Hosting Local Events
Career fairs are often low on the lists of the most prolific sources of hire, behind things like employee referrals, job boards, colleges, career websites, … Read more
Job Descriptions Are A Branding Opportunity
Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely … Read more