America got an overdue wake-up call last year. We saw more stories of systemic racism and inequality come onto the front pages of our newspapers and … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
Great Stories of Employers Stepping Up During the Pandemic
No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more
Detaching Diversity: It’s Time to Take the “D” out of DEI
Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
The Intersection of Employer Branding With Onboarding and Offboarding
Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more
What Values Does Your Company Value Most?
Achieving clarity on what your organizations stand for is especially important in a chaotic world. As Alexander Hamilton said at another turbulent time in … Read more
Is Your Employer Value Proposition Still Relevant?
Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their … Read more
Best-Employer Lists Will Look Different During a Pandemic
“These are the times that try men’s souls,” Thomas Paine famously (if sexistly) said. It was the middle of the American Revolution, and he meant “try” in … Read more
How to Re-Recruit Your Workforce Amid COVID-19
With layoffs and hiring freezes due to the coronavirus pandemic, it’s a strange time for recruiting. But the best employer brand professionals understand … Read more
Why Your Careers Site May Not Be Engaging Candidates
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
3 Misconceptions About Salary Transparency
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
The Best Employer Brands Repel Talent
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more