You’ve heard that candidates want to hear from your employees. Yes. But, it’s still a good idea to include senior leaders in your story collection and content development project! They tee up employee stories Senior leaders can do for your…
Branding
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
Better Late Than Never: LinkedIn Will Soon Let You Upload Videos, Reveal Some Viewer Data
It’s about five years overdue, but news is spreading that LinkedIn’s 500 million users will soon be able to upload a video and share it. Yes, Facebook, Twitter, Instagram, Snapchat, and, of course, YouTube have had this functionality for years, so it’s…
Why HR and Marketing = A Killer Employer Brand
There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig economy. The U.S. Bureau of Labor Statistics as well as workforce analysts like Ardent Partners and…
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy year it has been: between GE Digital stealing the show with its “Owen” commercials, HR topics breaking…
Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm
Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and software are now integral to the operational success of firms in every industry, including healthcare, retail,…
Embrace It. Talent Branding the White House Way
Think you’re recruiting job is tough? You’re not alone. The HuffPost and NewsMax have cited a sharp decline in filling key positions within the Department of Defense and State Department and elsewhere, leading to a huge understaffing issue in the…
Connecting the Tactical to the Strategy in Talent Attraction
While there are lots of posts around how to tactically implement your recruiting strategies, there seems to be less of a focus on really strategically approaching these things (save those articles on employer branding). Connecting the tactical to the strategic…
Hearst’s Talent Team Is Honing in What Its Famous Name Stands for
Hearst Television, with 30 local TV stations, a couple radio stations, and about 21 million households watching, is upgrading its career site and employment brand, replacing something that was partially formed but not communicated as clearly and strongly as the company wanted. Among the…
Open Letter to the CEO and CHRO: You’re Disconnected On Talent Priorities.
Dear Mr/s CEO and CHRO, I needed to send you this important note after reading all those McKinsey and Gartner “What are the CEO’s priorities?” survey results for the last few years. You have also read and probably participated in them…
Do You SEO, Bro?
Recently I was at an event where several professionals were discussing their talent attraction efforts, and at some point one of the participants asked, “Do you even SEO?” There were a few smirks and giggles at the way the question…
How an ‘Out of Office’ Can Amplify Your Talent Brand
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since most out-of-office replies are hum drum, “be back on this day” two-sentence yawn-fests,…
The State of Recruitment: Operating with Integrity
Frequent corporate missteps have hit the headlines recently in the traditional press, not to mention social media channels where numerous cringe-worthy incidents are shared around the globe in a matter of minutes. No industry is immune: the airline, automotive, accounting,…
How Uber Destroyed Its Employer Brand — Is It Time to Blow Up HR Again?
A powerful employer brand is essential at any firm that requires strong recruiting and retention. However, a great employer brand is especially critical in a growing company that is considering an IPO. And if you look at the last decade,…
Which Comes First: Employment Brand or Candidate Experience?
Is a strong employment brand important? Yes, it can be. Is candidate experience important? Yes, it can be. For the last several years, at the end of the year, we were showered with predictions for what will be important in TA…
Uber’s Culture Is A Reflection of Its CEO
If any part of the charges of sexual harassment and favoritism made by a former Uber engineer hold up, company CEO Travis Kalanick should go. The VCs who sit on the company board should do the right thing if he…
What Google’s Response to a 7-Year-Old Has to Teach Us
The story of how an intrepid 7-year-old from the agricultural city of Hereford in the UK boldly wrote Google for a job has been told around the world. In case you missed it, Chloe Bridgewater addressed a letter to “google…
The Bottom 3 of the 10 Worst Companies to Work For
Back in June, 24/7 Wall St. published an article on the 10 Worst Companies to work for, based on its analysis of reviews on Glassdoor. Three companies — Family Dollar Stores, Express Scripts, and Forever 21 — received the lowest ratings. I thought it…
You Created an Employer Brand. Now Activate It
Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent…