From the 1960s on, the guitar has played an oversized role in our culture. One reason for this is the variety of ways the instrument can be played, the wide range of sounds that can be obtained. From finger-picking styles…
Advertising & Marketing
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info
If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay, development opportunities and promotion, and employee retention rates. Now before you prematurely reject…
Old-School Recruiting Messages Stand Out in a Digital-World
Most of your recruiting messages are simply lost within the literal flood of digital messages that top prospects receive every day. So, if you need your recruiting message to stand out, consider using unique but effective message delivery mechanisms that…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that most recruiters are unhappy with their own careers website. I can only reiterate his…
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more opportunity, and perhaps, better benefits or more work/life balance — and…
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than LinkedIn, which has 250 million users monthly. Facebook also has lots of rich data that can…
Offsite Recruiting — Boldly Recruit Where Your Targets Hang Out
If you’re having difficulty attracting applicants, consider adding an off-site recruiting component to your existing recruiting strategy. The standard corporate recruiting model is a “come to us” approach. Meaning that if you want a job at our firm, you must…
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, 9 out of 10 job seekers (91 percent) say they seek out an online resource to evaluate…
Shaker Acquires Fellow Recruitment Ad Agency The Arland Group
No industry has suffered more at the hand of online classifieds than the newspaper business. The last 20 years have been a painful decline in revenues and influence that will most likely never reverse. Industries that have historically relied on…
How to Use Storytelling to Build a Better Employer Brand
We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured second by second and is a combination of attention and emotional resonance. It’s the leading indicator of positive outcomes from…
I’m Not So Sure an Employment Brand Truly Matters
Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me the next “best” employer branding technology (and the regulars contact me too ……
A Story Inventory Will Allow You to WOW Top Candidates
How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that you can do is to ask your new hires “Why did you say yes?” during onboarding. Most…
A New Employer Branding Tactic: Using Webinars to Attract Talent
Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better. One company we ran across recently has used webinars to attract and convert talent. The…
Best Practices for Collecting Employee Testimonials
Employee-generated content is one of cornerstones for a strong employer brand. Employees’ voices are authentic, and can go in depth about specific experiences working at a company. However, collecting this information isn’t always straightforward. Employees are busy. They may also…
Facebook Begins Testing Sponsored Marketplace Listings
It was only a matter of time. Facebook, the world’s largest social networking platform — by a lot — launched a Craigslist-like classifieds service in 2016. Shortly after letting users sell used bikes and old couches, Facebook introduced the ability…
The Future of Career Sites
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly…
Are You Ready to Recruit in a World Where Microsoft Owns LinkedIn and GitHub?
Love ’em or hate ’em, recruiters and vendors need to get used to the reality that Microsoft now owns the two most popular professional networking sites on the net. And as a result, it owns the two most important sourcing…
Poor Recruiting Is Killing Retail — the Top 12 Tips for Stopping the Pain
The biggest threat to retail isn’t Amazon. It’s poor recruiting! Skeptical? Well, look no further than the recent announcement that the famous and profitable Napa Valley restaurant Terra is closing because “we can’t get staff.” If you work in retail,…