If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more
How to Make Your Employer Brand More Interesting, Credible, and Memorable
In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most employers go wrong when they engage in what they think … Read more
Why Your Firm Has a Talent Shortage Explained (Bluntly)
Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
The Hidden Cost of Too Many Job Applicants
One of the top candidate complaints is not getting a callback, an email update, or anything after they apply for a job. This frustration is often amplified … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Why Our Hiring Sources Shouldn’t Be a Secret
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
5 Steps for Attracting and Keeping the Youngest in the Workforce
Your goal is to make your company indispensable to today’s “talentsumers,” who are consumers of an experience at work quite different … Read more
This Organization’s Recruiting Practices Are Worth a Look
We are so entangled in our Boolean strings, LinkedIn posts, tweets, and scrapping tools that we have unintentionally failed to notice a special breed of … Read more
Proceed With Caution When Assessing Someone Using Social Media
There are many different new tools that allow an employer to try to measure someone’s personality using a job candidate’s social media … Read more
Exclusion by Design in Recruitment Advertising
Earlier this year Facebook stopped allowing American advertisers in key categories to show their messages only to people of a certain race, gender, or age … Read more
The Most Powerful Employer Branding Tool
It isn’t only for the Kardashians #TeamKhloe, but it’s also a powerful employer branding tool! The Gram. Admittedly much of my belief of the power of … Read more
What Marketing’s Doing With Its Website That We’re Not
We were curious to compare how often HR updates the career website vs how often marketing updates the corporate site. The results tell us that talent … Read more
Banner Ads for Recruiting – It’s Not All About the Clicks
A recruitment industry friend of mine recently asked me: “Do people click on banner ads?” My answer was twofold — A) Yes, B) Is that the best … Read more
Need to Recruit More Applicants? Offer Them a Product Discount
Many search for jobs because they seek more buying power, so why not offer qualified applicants a product discount to meet that interest? Yes, when you’re … Read more
We Want to Tell Recruiting Stories as Well as Hollywood
Hands down, I have an excellent recruiting team, a team that is on the verge of crossing from excellent to the best in the business. We understand crossing … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more