There is an increasing reliance on technology to find talent. Don’t get me wrong. I think the right technology is very useful in recruiting, but there must … Read more
What Four Years of Research (and COVID-19) Reveals About Candidate Expectations
In an age driven by profitability and quarterly reports, there’s only one true competitive advantage left in business: your people. As organizations emerge … Read more
Job Ads Should Focus on Proof, Not Promotion
It’s almost a cliche to say at this point that the pandemic is an opportune time to re-examine a host of recruitment practices. Still, this is … Read more
Talent Acquisition Shifts From Bringing People In to Helping People Out
Once upon a time, when companies laid off workers, their severance packages — if they got any at all — included outplacement services. People would get … Read more
Are You a Glassneck When It Comes to Glassdoor?
With less reqs to fill right now, this is a good time to turn your attention to other ways to add value to hiring efforts. One of those is addressing your … Read more
Why You Probably Can’t Recognize Your Own Recruitment Marketing
If you’re like most people today, you’re probably spending a bit more time in front of the television. Which means that you’ve probably viewed … Read more
Why Your Careers Site May Not Be Engaging Candidates
Attracting the right candidates often entails creating landing pages targeted to specific demographics (like what CVS has been doing recently with various … Read more
How CVS Partners to Recruit Talent During the Pandemic
“Coronavirus is here, and we need your help.” With that simple call to action by CVS Health, the company launched an initiative that has become one of the … Read more
Has COVID-19 Made Recruiting Less Important?
A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
The Good, the Bad, and the Ugly of Employer Branding During a Pandemic
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
3 Misconceptions About Salary Transparency
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
The Best Employer Brands Repel Talent
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Recruiting Conference. Click here to view other articles in the … Read more
Are You Defining Your Employer Value Proposition in All the Wrong Ways?
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
The Three Minds of Successful Employer Branding
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I … Read more
The 5 Ps of Recruitment Marketing and How They Drive Great Hiring
Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components … Read more
Tom Hacquoil Says Many Recruiters Are Insane
Who’s Tom Hacquoil? Why does he think you’re probably crazy? Hacquoil is CEO of recruitment software provider Pinpoint. He recently gave a … Read more
Best of ERE: Elevating Your Employer Brand
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
Will You Find Your Next Hire at a Soccer Game?
The Society of Women Engineers, the National Black MBA Association, the Society for Human Resource Management, the American Accounting Association. What do … Read more
Personal Branding: The Game-Changing Approach to Winning Trust
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more