Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
Advertising & Marketing
3 Things to Focus on When Conducting a Talent Brand Competitive Audit
Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a data-driven recruitment marketing strategy has made it easier for companies to realize greater returns (awareness, applications, and hires) from their efforts. And…
The Unsexy Employer Brand
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…
LinkedIn Embraces Its Inner Snapchat With New Video Features
Launching less than a year ago, LinkedIn was really late to the native video upload game. At the time, I wrote, “Employers will now be able to post videos and get data that actually supports recruiting. Imagine a company promoting a…
Talent Pipeline Case Study — Nestlé Purina Reaches an Amazing 43 Percent of Hires
You might be surprised to learn that a talent pipeline strategy can yield a time to fill that can actually be zero days. If you’re not familiar with the concept, a talent pipeline recruiting strategy provides a tremendous competitive advantage…
The Fix to Your Broken Recruiting Funnel? A Different Funnel
It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into the world of “post and pray” and sourcing-focused sales, the funnel was a way…
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…
In These New Recruiting Videos, a Robot Takes Over the Job and Fails Miserably
A robot takes over a teaching job, and it doesn’t go well, in a new set of videos aimed at attracting teachers to Louisiana. It’s part of a statewide campaign out of Baton Rouge partly to recruit teachers but even…
Here’s How SodaStream Dropped the Ball on Its New Recruitment Video
SodaStream unveiled a recruitment video on YouTube on January 31 of this year. Creatively, it’s one of the best I’ve ever seen. In addition to creating a great video, the company supports the initiative with a microsite. That said, there are…
Here’s Why You Should Care About CareerBliss’s ‘Happiest and Unhappiest Cities to Work’ in 2018
Career-who? It’s OK. The rise of Glassdoor and volume of reviews on Indeed have made the competition vying for real estate in the anonymous employee review space pretty obsolete. So, you’re forgiven for not caring about such PR bait like…
What Amazon’s Success and Recruiting Have in Common
Virtuous cycles underpin some of the most successful businesses in the world, from Amazon to top venture capital funds For example, Amazon has super low prices, which allows them to gain customers. Customers lead to volume. Volume means Amazon can pressure their…
Top 10 Employment-Related Super Bowl Commercials of All Time
Time flies. Believe it or not, it has been nearly 20 years since the first job-board commercials aired during the Super Bowl, the most coveted advertising air time in the world. The frequency of employment-related ads has largely been determined…
Recroup Launches JobAdX, Aims to Be ‘Google AdSense for Jobs,’ Give Better Payouts Than ZipRecruiter
You know how job postings tend to deteriorate over time? When jobs first get published, there’s no lack of applicants. After a few days and weeks, traffic sometimes falls off a cliff. This is the problem a new solution from…
The Number of People Who Should Be Involved in Approving Your Employer Brand
The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations that are applied to assessing and ultimately approving a creative idea, the less unique the final idea…
What Everyone Gets Wrong About Glassdoor
For recruitment professionals, there are few subjects as fun to debate as the role and impact of Glassdoor. For some, Glassdoor is a breath of fresh air, bringing transparency to an industry that has long been able to hide in…
Nike Is Giving Its Recruitment Brand the Same Feel As Its Consumer Brand
Nike is in the midst of a soft launch of a new career site, one it’s likely to officially announce next week. It’s a significant refresh of the way it communicates to the many candidates clamoring to work for the…
Here’s Who Made My ‘Nice List’ in 2017
It’s that time of year again. In addition to the endless loop of National Lampoon’s Christmas Vacation, unlimited supply of eggnog, and ongoing battle to keep cats out of the Christmas tree, it’s time to revisit the stories from 2017,…
Soapbox Will Help You Bridge the Gap Between Professionally Produced and Raw Recruiting Videos
Every now and then I’m pleasantly surprised at how much a blog post resonates with readers. While I may personally think the topics I cover are interesting, the reality is very few blow up with likes, shares, and comments. Case…
A New Technique in Marketing Has Intriguing Possibilities for Recruiters
What do Lexus and Papa Johns have in common? They’re using cutting-edge marketing tactics that most of the talent-acquisition world isn’t using but should be. Imagine a marketing strategy that involves being able to target people who attended a certain…
Indeed.com Survey: Here’s Why People Don’t Share Your Job Openings on Social Media
Employee referral programs are consistently at the top of the source-of-hire list. Refer a friend to your employer, and if they get hired, you get paid. For over a decade, startups hoping to capitalize on this win-win-win transaction have tried…