A recruitment industry friend of mine recently asked me: “Do people click on banner ads?” My answer was twofold — A) Yes, B) Is that the best … Read more
Need to Recruit More Applicants? Offer Them a Product Discount
Many search for jobs because they seek more buying power, so why not offer qualified applicants a product discount to meet that interest? Yes, when you’re … Read more
We Want to Tell Recruiting Stories as Well as Hollywood
Hands down, I have an excellent recruiting team, a team that is on the verge of crossing from excellent to the best in the business. We understand crossing … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more
Our Consumer Marketing Mirrored Our Recruitment Marketing (Not the Other Way Around)
Almost three years ago, I came on board to lead the talent-acquisition team for Main Event Entertainment, a Dallas-based family entertainment center with … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 1 of 2)
The Powerful Impacts From Showing Employees That Their Work Is Meaningful Forget engagement survey results. If you really want to kickstart actual hands-on … Read more
The Lines Between Consumer and Employment Branding Are Blurring
As the talent field has made the shift in its employer-brand focus from a “nice-to-have” to a “must-have,” there’s another significant trend that’s … Read more
You Might Pay People Less If You’ve Got a Great Employment Brand
Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees … Read more
Recruitment Marketing in 2019: The New Black Hole (and How to Fix It)
Let’s pretend I’m the head of marketing for a company that sells a specialized product to a targeted audience of elusive corporate HR leaders — a … Read more
My Dog-DNA-kit Order Makes Me Think More Companies Should Advertise Jobs to Customers
Whether or not you believe passive candidates are the best candidates, I think we can all agree that getting your job postings in front of more people is a … Read more
Total Wine & More Wants Job Candidates to Know It’s Not Your Typical Liquor Store
Total Wine’s reach now spans 193 stores in 23 states, as well as online sales in 14 states. The chain’s stores can be as large as 50,000 square … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
Ladders Introduces Pay-Per-Click Advertising Feature
Have you seen the #10yearchallenge on social media? Basically, people post a picture of themselves from 2009 and put it next to a current photo. It’s … Read more
When Your Company Reputation is Called into Question, Turn to Employer Brand
As we near the end of 2018, negative press toward big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen … Read more
The 2 Most Important Employer-branding Metrics
If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong … Read more
5 Things We Can Learn from the Social-media Strategies of These Food Giants
The fast-food giants have excellent social-media game, and we could learn from in recruitment. Keep reading to find out how you could take some tips from … Read more
HR Tech Vendors Enjoy Spotlight in Comparably’s Latest ‘Best Places to Work’ Lists
Why should Glassdoor have all the fun? Santa Monica, California-based Comparably, a relatively new player in the anonymous employee review space, has … Read more
Wild, Crazy, and Bold Recruiting Allows You to Avoid The Competition
If you work in the conservative world of corporate or agency recruiting, it never hurts to occasionally take a quick look at the wild side of recruiting. … Read more
Where Candidates Are on Social Media
Candidates are more than ever using social media as a place to receive information about jobs (such as posts of job offers on Facebook), and say that … Read more
Attract Quality Candidates by Thinking Like a Product Marketer
Talented people are bombarded with opportunities. So many that yours could easily be lost in the crowd. There’s a simple way to make your opportunities … Read more