In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the giant job board with over 200 million unique monthly visitors, has great insight…
Advertising & Marketing
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. There was no Internet, big data, or social…
Glassdoor’s Talent Hack
Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with potential employees. If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the…
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, Monster, and the many other job boards out there. That said, there are two queries that the majority…
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of…
Like With Dating and Shopping, Job Seekers Are Being Deluged With Choices
Consumers can get overwhelmed with choices, whether it’s on a dating app or a toothpaste aisle. And, so can job seekers, especially with more of those choices being pushed at them daily. Shannon Marie Gaydos, Boeing’s senior global talent strategist,…
5 Reasons to Add Reddit to Your Recruitment Marketing Strategy
Outside of traditional job sites, the list of platforms employers and agencies consider when advertising job openings and employer brand is pretty short. The list starts at Google and usually ends at Facebook. Between those two, you can get in…
4 Things We Should Change in the Hiring Process: Cover Letters, Interview Follow-up, and Salary Transparency
Recently, a Reddit user asked fellow users on the platform, “What social custom needs to be retired?” Many of the top answers pertained to work and jobs. Let’s take a look at four of those discussions. The Cover Letter The…
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two years ago was huge. That was one thing…
The Top 10 Reasons Why Social Media Background Checks Are a Dumb Idea
The latest addition to the modern recruiting process, social media background checks, may be the dumbest element. Unlike most background checks, they don’t verify positive job-related information. Instead, they are used almost exclusively to reject candidates based on a subjective…
Music and Recruitment Marketing — Creating Your ‘Sound’ Through a Variety of Tactics
From the 1960s on, the guitar has played an oversized role in our culture. One reason for this is the variety of ways the instrument can be played, the wide range of sounds that can be obtained. From finger-picking styles…
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info
If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay, development opportunities and promotion, and employee retention rates. Now before you prematurely reject…
Old-School Recruiting Messages Stand Out in a Digital-World
Most of your recruiting messages are simply lost within the literal flood of digital messages that top prospects receive every day. So, if you need your recruiting message to stand out, consider using unique but effective message delivery mechanisms that…
A Smart and Simple Way to Share Culture
We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…
Quick Wins for Your Corporate Recruitment Website
My good friend Matt Alder recently wrote an excellent piece on this website on why a recruitment website is so important. He also did research showing that most recruiters are unhappy with their own careers website. I can only reiterate his…
The Top 5 Factors That Make Job Seekers More Likely to Apply
What are the big things that job seekers are looking for in their next job? You probably have a good idea — a better salary and job title, more opportunity, and perhaps, better benefits or more work/life balance — and…
When Facebook Worked for High-volume Hires
Facebook is a massively underused tool for attracting talent to your organization. Each day nearly 1.5 billion people access the site, much more than LinkedIn, which has 250 million users monthly. Facebook also has lots of rich data that can…
Offsite Recruiting — Boldly Recruit Where Your Targets Hang Out
If you’re having difficulty attracting applicants, consider adding an off-site recruiting component to your existing recruiting strategy. The standard corporate recruiting model is a “come to us” approach. Meaning that if you want a job at our firm, you must…
Facebook Tops Indeed’s Top-Rated Workplaces List, But Costco Cracked the Top 10, Too
Here’s something that’s hard to get your head around: Although a whopping 86 percent of companies doubt the fairness of online company ratings, 9 out of 10 job seekers (91 percent) say they seek out an online resource to evaluate…