Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components … Read more
Tom Hacquoil Says Many Recruiters Are Insane
Who’s Tom Hacquoil? Why does he think you’re probably crazy? Hacquoil is CEO of recruitment software provider Pinpoint. He recently gave a … Read more
Best of ERE: Elevating Your Employer Brand
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
Will You Find Your Next Hire at a Soccer Game?
The Society of Women Engineers, the National Black MBA Association, the Society for Human Resource Management, the American Accounting Association. What do … Read more
Personal Branding: The Game-Changing Approach to Winning Trust
Building trust is crucial in recruiting. A personal brand allows you to win trust in scale. Last month, I spoke at the ERE Recruiting Conference in … Read more
Employer Branding May Be Destroying Your Recruiter Experience
I know what you are thinking. I am thinking it too. Not another employer branding article. Hear me out. My new “thing” is recruiter experience. My theory … Read more
Sifting Through the Cost per Applicant Data
Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
A Good Way to Waste Money, Time, and Attention: The 7 Most Common Reasons Employer Brand Initiatives Fail
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
How to Calculate Your Social Media Engagement Rate
You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your … Read more
Powerful Actions for Convincing Top Prospects to Apply in the Public Sector
In today’s highly competitive recruiting market, convincing public-sector recruiting prospects to actually apply for a job requires unique and powerful … Read more
Happy Global Talent-acquisition Day, Recruiters!
Happy Global TA Day, recruiters! (Celebrated each year, the first Wednesday in September.) Recruitment marketers like me celebrate your skills today! Let … Read more
A Job Seeker’s Environment Can Kill Your Pipeline
Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
This Is What I Want to Know About a Job Candidate
If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more
How to Make Your Employer Brand More Interesting, Credible, and Memorable
In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most employers go wrong when they engage in what they think … Read more
Why Your Firm Has a Talent Shortage Explained (Bluntly)
Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
The Hidden Cost of Too Many Job Applicants
One of the top candidate complaints is not getting a callback, an email update, or anything after they apply for a job. This frustration is often amplified … Read more