Candidates are more than ever using social media as a place to receive information about jobs (such as posts of job offers on Facebook), and say that having just a corporate Facebook or Instagram page is not enough. Posting the…
Advertising & Marketing
Attract Quality Candidates by Thinking Like a Product Marketer
Talented people are bombarded with opportunities. So many that yours could easily be lost in the crowd. There’s a simple way to make your opportunities stand out — package your jobs as if you’re marketing a product. I was reminded…
Suffering a Shortage of Applicants? A Checklist Covering the Top 10 Reasons Why
When a corporate recruiting function conducts an audit, I find that the resulting data usually reveals that the recruiting problems that dramatically restrict applications routinely occur during the same steps of the “recruiting funnel.” So, if you work at a…
Career Site Metrics You Should be Tracking
Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues. Similarly, you should track some key metrics on your careers site to better grasp the…
Different on Purpose: Solving Recruiting Problems With Employer Brand Thinking
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that your sourcers are good at their jobs, and that your…
What Employer Branding May Be Missing
Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they get the jobs. What’s going on here? Are employees attracted to the job, or just the…
The Days and Times With the Highest Conversion Rates for Job Applicants
In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that dives into when applicants are most likely to apply. We are talking about…
The Hottest Company of 2018? Indeed Says It’s Tesla – and It Isn’t Even Close
In the war for talent, the companies with the hottest buzz, the coolest brand, and the most meaningful and innovative work tend to win out. Indeed, the giant job board with over 200 million unique monthly visitors, has great insight…
Win the Battle for the Most Endorsed
I remember when I accepted my first job. I asked my dad what he thought of the company and if he endorsed my plan to accept the offer. And that was it. There was no Internet, big data, or social…
Glassdoor’s Talent Hack
Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with potential employees. If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the…
The Two SEO Queries That Recruiters Should Care About
Over 30 percent of Google searches are related to job searches. But, the majority of these search results are completely dominated by Indeed, LinkedIn, Monster, and the many other job boards out there. That said, there are two queries that the majority…
The 4 Biggest Mistakes Companies Make in Employer Branding
At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of…
Like With Dating and Shopping, Job Seekers Are Being Deluged With Choices
Consumers can get overwhelmed with choices, whether it’s on a dating app or a toothpaste aisle. And, so can job seekers, especially with more of those choices being pushed at them daily. Shannon Marie Gaydos, Boeing’s senior global talent strategist,…
5 Reasons to Add Reddit to Your Recruitment Marketing Strategy
Outside of traditional job sites, the list of platforms employers and agencies consider when advertising job openings and employer brand is pretty short. The list starts at Google and usually ends at Facebook. Between those two, you can get in…
4 Things We Should Change in the Hiring Process: Cover Letters, Interview Follow-up, and Salary Transparency
Recently, a Reddit user asked fellow users on the platform, “What social custom needs to be retired?” Many of the top answers pertained to work and jobs. Let’s take a look at four of those discussions. The Cover Letter The…
Dell Is Making Its Career Sites More Visual, More Modern, More Mobile
Dell is partway through a major update to its career sites; some of it’s live now, and in a few weeks new changes will go up. The Dell EMC merger of two years ago was huge. That was one thing…
The Top 10 Reasons Why Social Media Background Checks Are a Dumb Idea
The latest addition to the modern recruiting process, social media background checks, may be the dumbest element. Unlike most background checks, they don’t verify positive job-related information. Instead, they are used almost exclusively to reject candidates based on a subjective…
Music and Recruitment Marketing — Creating Your ‘Sound’ Through a Variety of Tactics
From the 1960s on, the guitar has played an oversized role in our culture. One reason for this is the variety of ways the instrument can be played, the wide range of sounds that can be obtained. From finger-picking styles…
Embed Code Basics for Your Careers Site
The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…
Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info
If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay, development opportunities and promotion, and employee retention rates. Now before you prematurely reject…