I would like to challenge the way recruitment marketing is approached, measured, and done. I’ll be taking the current approach and breaking it down, addressing flaws, and making recommendations. I’ll cover a few bases before continuing so there is no…
Advertising & Marketing
Here’s Why Candidates Should Hear From Your Senior Leaders, Too
You’ve heard that candidates want to hear from your employees. Yes. But, it’s still a good idea to include senior leaders in your story collection and content development project! They tee up employee stories Senior leaders can do for your…
Indeed Goes Anti-Google and Aims for the Heartstrings in New Ad Campaign
Indeed has always been a poster child of efficiency and minimalism. Through the years, while competitors became increasingly cluttered, Indeed stood, and continues to stand, firm to the ideal that less is more. Adhering to Google’s design playbook, it turns…
Newspaper Publisher McClatchy Dumps CareerBuilder for Recruitology
Another newspaper publisher has swiped left on CareerBuilder. This time, McClatchy is doing the dumping. This follows the news from June that CareerBuilder, who still counts McClatchy as a part owner, was selling a majority stake in the company to…
LinkedIn Launches Advertising Solution that Puts Your Ads on Sites Not Called LinkedIn
Ever since Microsoft acquired it last year, LinkedIn has been busy making up for a lot of lost ground to competitors like Facebook. Advancements like news feed ads, retargeting, profile photo filters, and native videos have made the professional network look…
Facebook May Make ‘Help Wanted’ Signs a Thing of the Past With New Ad Targeting Option
Those help-wanted signs hanging in the windows of your favorite retailers may soon be obsolete, thanks to Facebook. Always at the forefront of advertising solutions, Facebook is giving employers another reason to consider leveraging the biggest social network on the…
Career Sites Have Come a Long Way. Are We Measuring the Payoff?
Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar. But who’s measuring the ROI on all that money spent? Phil Strazzulla of…
Here’s Why It’s Time to Add Reddit to Your Recruitment Marketing Mix
If you’re not yet familiar with Reddit, shake hands and say hello. Similar to the once-mighty Digg, it was founded in 2005 and is an online destination where users share content, comment, and vote up or down. As its website says,…
Clever New Videos Tell You Who a Packaging Company Is *Not* Hiring
What does a 70-year-old company in the packaging business do to stand out among potential hires? Ernest, based in the Los Angeles area, has opted for a series of videos unveiled today that aim to find collaborative, approachable people who…
The Latest on Kimberly-Clark’s Quest for ‘Original Thinkers’
Remember the hunt for “original thinkers” from Kimberly-Clark, from a year ago? Part of an effort to make its workforce more innovative and creative, the company says that more than 40,000 people have taken the quiz and over 100,000 visitors…
Marketing for Recruiters — ‘What Is It Going to Take to Get You In This Car?’
Few in recruiting understand the importance of identifying a candidate’s job acceptance criteria Data, Technology, and Marketing are the three foundation pillars that are currently and dramatically transforming the recruiting function. I call these the new recruiting triad. Of these…
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site makeover did not yield the talent attraction results they had envisioned. Let me…
HR is the New PR
What’s bad for journalism has been good for public relations. Reporters have always had a tendency to leave the trenches of writing stories and the low salaries associated with that profession for the cushy confines of the PR industry. However,…
The Ultimate Guide to Drip Marketing Campaigns for Recruiters
Recruitment drip marketing isn’t just the latest buzz term, but a lot of savvy sourcers and recruiters have woken up to its potential. They’re taking a page from the sales reps playbook and using it with some astounding results. What Drip Marketing…
Career Sites Launch: Nestle, Kaiser Permanente, OfficeMax, Value City, CDW, JPMorgan Chase
New corporate career sites are sprouting up that are less copy-intensive, more mobile-friendly, more video and photo heavy, and easier to navigate. Some that are launching: Kaiser Permanente is an eight-state, multi-billion dollar, 200,000-employee organization well known to Californians that…
Better Late Than Never: LinkedIn Will Soon Let You Upload Videos, Reveal Some Viewer Data
It’s about five years overdue, but news is spreading that LinkedIn’s 500 million users will soon be able to upload a video and share it. Yes, Facebook, Twitter, Instagram, Snapchat, and, of course, YouTube have had this functionality for years, so it’s…
Why HR and Marketing = A Killer Employer Brand
There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig economy. The U.S. Bureau of Labor Statistics as well as workforce analysts like Ardent Partners and…
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy year it has been: between GE Digital stealing the show with its “Owen” commercials, HR topics breaking…
Huh? HR Chief: ‘Instagram is the New LinkedIn’
CEOs, salespeople, and marketing professionals are prone to hyperbole. However, heads of HR rarely are. So when I recently read a story quoting the chief people officer at Jobvite saying “Instagram is the new LinkedIn,” to say I was taken aback…
Fortification Against Google Continues With the Introduction of Indeed Career Pages
Indeed continues to diversify its employment offerings with the recent release of Indeed Career Pages. Just add it to Crowd, Prime, and Job Spotter, all which have launched in the last year. Indeed Career Pages target small business owners, giving them an…