Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks … Read more
A Good Way to Waste Money, Time, and Attention: The 7 Most Common Reasons Employer Brand Initiatives Fail
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in … Read more
How to Calculate Your Social Media Engagement Rate
You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your … Read more
Powerful Actions for Convincing Top Prospects to Apply in the Public Sector
In today’s highly competitive recruiting market, convincing public-sector recruiting prospects to actually apply for a job requires unique and powerful … Read more
Happy Global Talent-acquisition Day, Recruiters!
Happy Global TA Day, recruiters! (Celebrated each year, the first Wednesday in September.) Recruitment marketers like me celebrate your skills today! Let … Read more
A Job Seeker’s Environment Can Kill Your Pipeline
Job seekers are people. People get distracted. So, you have to ask yourself: “Are my recruitment marketing materials attracting and engaging job seekers”? … Read more
This Is What I Want to Know About a Job Candidate
If you’re reading this article right now, I’m guessing you’re the type of person who likes to consume anything you can get your hands on about TA. Anything … Read more
How to Make Your Employer Brand More Interesting, Credible, and Memorable
In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most employers go wrong when they engage in what they think … Read more
Why Your Firm Has a Talent Shortage Explained (Bluntly)
Most organizations that are facing a talent shortage blame a variety of external factors, even though the actual culprit is the way their firm recruits. … Read more
What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various … Read more
Faux Employer Branding vs. Magnetic Employer Branding
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation
Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
The Hidden Cost of Too Many Job Applicants
One of the top candidate complaints is not getting a callback, an email update, or anything after they apply for a job. This frustration is often amplified … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Why Our Hiring Sources Shouldn’t Be a Secret
There may be a disconnect between candidates and employers, an incongruence in where candidates and employers spend time searching each other. This is … Read more
5 Steps for Attracting and Keeping the Youngest in the Workforce
Your goal is to make your company indispensable to today’s “talentsumers,” who are consumers of an experience at work quite different … Read more
This Organization’s Recruiting Practices Are Worth a Look
We are so entangled in our Boolean strings, LinkedIn posts, tweets, and scrapping tools that we have unintentionally failed to notice a special breed of … Read more
Proceed With Caution When Assessing Someone Using Social Media
There are many different new tools that allow an employer to try to measure someone’s personality using a job candidate’s social media … Read more
Exclusion by Design in Recruitment Advertising
Earlier this year Facebook stopped allowing American advertisers in key categories to show their messages only to people of a certain race, gender, or age … Read more