It was only a matter of time. Facebook, the world’s largest social networking platform — by a lot — launched a Craigslist-like classifieds service in 2016. Shortly after letting users sell used bikes and old couches, Facebook introduced the ability…
Advertising & Marketing
The Future of Career Sites
The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly…
Are You Ready to Recruit in a World Where Microsoft Owns LinkedIn and GitHub?
Love ’em or hate ’em, recruiters and vendors need to get used to the reality that Microsoft now owns the two most popular professional networking sites on the net. And as a result, it owns the two most important sourcing…
Poor Recruiting Is Killing Retail — the Top 12 Tips for Stopping the Pain
The biggest threat to retail isn’t Amazon. It’s poor recruiting! Skeptical? Well, look no further than the recent announcement that the famous and profitable Napa Valley restaurant Terra is closing because “we can’t get staff.” If you work in retail,…
What 1 Million Chatbot Conversations Tell Us
A lot of companies are contemplating adding a chatbot to their careers site in order to drive higher conversation rates into the applicant tracking system, and to boost the candidate experience. Chatbots have been very successful in the worlds of…
To Build Their Talent Pipelines and Employment Brands, Companies Are Hosting Local Events
Career fairs are often low on the lists of the most prolific sources of hire, behind things like employee referrals, job boards, colleges, career websites, and social media. But a variation on the career fair is the local event, put…
The 5 Things Driving Online Applicants the Most Crazy
Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to 2017. What are the causes? What challenges do candidates face? How can…
Job Descriptions Are A Branding Opportunity
Do your job descriptions enable candidates to feel your culture? If they don’t, you are missing out on a distinctive branding opportunity and likely wasting precious time sorting through the wrong cultural fits. Brand every piece of content you post and…
Following Glassdoor Acquisition, Indeed Embraces Employer Branding With New Report
When Glassdoor got gobbled up by Indeed’s parent company last week, I speculated that the two would eventually become one. If not one brand, I guessed they would at least start sharing content, resources, product offerings, employer platforms, and the…
Surprise! Glassdoor Sold for More than a Billion
Glassdoor’s plans for an IPO have long been one of talent-acquisition’s worst-kept secrets; 2018 was perhaps finally going to be the year, and the company has even been thought to be interviewing banks. Instead, it was “another staffing company buying…
How We’re Shaking up the Misconceptions of Employer Brand in the Telco Industry
We’re an iconic Australian consumer brand in the telecommunications sector, but when it comes to having an employer brand, it simply didn’t exist until recently. Candidates often thought we only had retail roles and that most employees worked in the…
A Recruitment Marketing Refresh Is Happening for a Giant of Corporate America
The 180-year-old Fortune 36 company Procter & Gamble, famous for brands like Crest, Charmin, Dawn, and Downy, is revamping its career site and its whole recruitment marketing and messaging to candidates. Scott Read, associate director, global talent supply at Procter…
Slow Hiring Is Damaging Your Firm and Here Are 20 Reasons Why
Few realize that increasing your hiring speed often has the second-largest impact on hiring results (after referral hires). Most track time to fill, but few recruiting leaders calculate the high correlation between your hiring speed for top talent and their…
‘Here to Create’ — Behind the Scenes of Biggest Employer Brand Campaign at adidas
Everyone loves a good story. Stories are the North Star that guide everything from the people we hire to the products we build. They shape what we create, make, and do. With this in mind, adidas’ biggest employer brand campaign was born…
3 Things to Focus on When Conducting a Talent Brand Competitive Audit
Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a data-driven recruitment marketing strategy has made it easier for companies to realize greater returns (awareness, applications, and hires) from their efforts. And…
The Unsexy Employer Brand
There are clothes that only look good on models and mannequins. Unstructued flouncy dresses and suits that only work if you’ve spent four hours a day at the gym, eat only boiled chicken, or are made out of resin. They…
LinkedIn Embraces Its Inner Snapchat With New Video Features
Launching less than a year ago, LinkedIn was really late to the native video upload game. At the time, I wrote, “Employers will now be able to post videos and get data that actually supports recruiting. Imagine a company promoting a…
Talent Pipeline Case Study — Nestlé Purina Reaches an Amazing 43 Percent of Hires
You might be surprised to learn that a talent pipeline strategy can yield a time to fill that can actually be zero days. If you’re not familiar with the concept, a talent pipeline recruiting strategy provides a tremendous competitive advantage…
The Fix to Your Broken Recruiting Funnel? A Different Funnel
It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into the world of “post and pray” and sourcing-focused sales, the funnel was a way…
Where Job Candidates Most Research You
There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…