The answer to the title of this article depends on what we mean by “personalized.” So let’s start by pointing out that about 50% of sourcing time is … Read more
The One Brand That Matters More Than Your Company’s
Job-seekers do not engage with companies. They do engage with people — with you. Simply put: Your personal brand as a recruiter can have a far greater … Read more
When Employer Branding Is One Big Waste of Time
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the … Read more
Forbes’ Best Large Employers List Reveals a Notable Dichotomy
“It’s that time of the year again when Forbes magazine publishes its rankings of America’s best large and small employers. Often, the results can be … Read more
Employer Branding Can’t Fix a Poor Candidate Experience
It seemed like there was a reorg and a rebrand every six months. This was my experience back in the late 1990s when I managed marketing product and … Read more
The Failure of Facebook Jobs Proves Again That Eyeballs Alone Aren’t Enough
With job advertising, it’s almost always been one of two approaches: Build your job-advertising destination or go put your job ads in front of a ready … Read more
Rethinking TA on Global Talent Acquisition Day
Happy Global Talent Acquisition Day! Today is a time when we traditionally focus on celebrating the skills of TA professionals. This year, as in past ones, … Read more
Best Practices Are for Suckers
When I say something is a “best practice,” what do you think I mean? Taken on its face, the term suggests a set of tasks and rules that lead to an optimal … Read more
Is TikTok the Future of Hiring?
I can almost hear the sniggering now, dismissing the preposterous idea that a platform like TikTok could ever be considered the future of hiring. Well, … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
A CEO Discusses Mission-Based Recruiting
In Episode 39 of Best Hire Ever, Kris Dunn talks with Cameron Corder, CEO of the Cleveland County YMCA (NC) on the art of recruiting great talent for a … Read more
Employer Branding in a Hybrid Working World
As we settle into new business rhythms and modalities, much has been made around the “future of work” in a post-COVID world. Will physical offices die … Read more
Re-Thinking 2021 Talent Acquisition Strategies
May is always a busy time of year. Typically, I’m shuttling from one conference to another and trying to squeeze in as many client meetings as possible … Read more
Marketing — Not TA — Should Own Employer Brand
For years, HR and talent acquisition teams have been told to “think like marketers.” That’s mainly because marketing is known for … Read more
When Retention Becomes the Enemy of Recruitment
In some circles, employee retention is considered the holy grail of a healthy, happy, and productive workforce. I suppose it’s a logical conclusion, … Read more
Dissecting Fortune’s Newest 100 Best Companies to Work For List
It’s out! The 2021 Fortune 100 Best Companies to Work For list has been released, giving the curious (like me) some fresh insights into what it might mean … Read more
New Criteria for “Best Places to Work” Lists
2020 had to be a tough year for organizations that administer “best place to work” lists. After years of fine-tuning their application processes to uncover … Read more
New Research Reveals Shocking Attitudes Among Recruiters
New research by The Talent Acquisition Institute of North America reveals some interesting attitudes among TA professionals. The findings, based on a … Read more
Why Are Most Employee Value Propositions So Boring?
There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: … Read more
International Women’s Day — A Call to Meet Diversity Pledges
Today is International Women’s Day. Yet due to the pandemic over the past 12 months, women have ceded progress in workplace equality. We are back to 1980s … Read more