Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar.
But who’s measuring the ROI on all that money spent?
Phil Strazzulla of NextWave Hire and I talk about this ROI, as well as:
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What’s Really Going on with the Employment Skills Gap?
- Why some companies don’t measure the payoff
- What the typical conversion rate of visitors to applicants is
- What the gold standard of visitors to applicants is
- What talent acquisition can learn from what consumer marketing does