Career Sites Have Come a Long Way. Are We Measuring the Payoff?

Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar.

But who’s measuring the ROI on all that money spent?

Phil Strazzulla of NextWave Hire and I talk about this ROI, as well as:

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What’s Really Going on with the Employment Skills Gap?

While many contest the notion that we are facing an employment skills gap, some experts point to it as a major challenge within multiple industries. The solutions outlined in this report sort out this issue regardless of the cause.
  • Why some companies don’t measure the payoff
  • What the typical conversion rate of visitors to applicants is
  • What the gold standard of visitors to applicants is
  • What talent acquisition can learn from what consumer marketing does