Career Sites Have Come a Long Way. Are We Measuring the Payoff?

Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar.

But who’s measuring the ROI on all that money spent?

Phil Strazzulla of NextWave Hire and I talk about this ROI, as well as:

Article Continues Below

Sponsored Content

2018 Global Recruiting Trends:

The 4 ideas transforming how you hire

The way you hire is changing. They are all about killing the transaction in recruiting, making hiring more strategic, and letting recruiters and hiring managers focus on what they do best — building relationships. Learn what these trends are and how companies are preparing for them.
  • Why some companies don’t measure the payoff
  • What the typical conversion rate of visitors to applicants is
  • What the gold standard of visitors to applicants is
  • What talent acquisition can learn from what consumer marketing does