Career Sites Have Come a Long Way. Are We Measuring the Payoff?

Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar.

But who’s measuring the ROI on all that money spent?

Phil Strazzulla of NextWave Hire and I talk about this ROI, as well as:

• Why some companies don’t measure the payoff
• What the typical conversion rate of visitors to applicants is
• What the gold standard of visitors to applicants is
• What talent acquisition can learn from what consumer marketing does