Career Sites Have Come a Long Way. Are We Measuring the Payoff?

By Todd RaphaelAugust 30, 2017

Compared to a decade ago, career websites are vastly improved, complete with videos, testimonials, better messaging and value propositions … even interactive games and virtual reality like at Intuit and Jaguar.

But who’s measuring the ROI on all that money spent?

Phil Strazzulla of NextWave Hire and I talk about this ROI, as well as:

Article Continues Below

Why some companies don’t measure the payoff
What the typical conversion rate of visitors to applicants is
What the gold standard of visitors to applicants is
What talent acquisition can learn from what consumer marketing does

Beth

Awesome! Some ATS come with the option to track careers site conversion (see: http://bit.ly/2wmsNpR) so you can tweak it and see what helps ROI in what situations. Hiring needs are always fluctuating, so your strategies should be, too. It’s not a “one and done” deal! It’s best to constantly optimize. Thanks for sharing this talk 🙂
Keith Halperin

ISTM that the payoff can be defined as being one of three factors.
Is hiring:
1) Faster,
2) Cheaper, or
3) Better?
- toddraphael
  
  Thanks Keith.
chad hatten Albuquerque

Career sites are better, indeed seems to be the clear winner.