Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues.
Similarly, you should track some key metrics on your careers site to better grasp the candidate journey and how to get more quality applicants into your hiring funnel.
Track the number of visitors, how engaged these visits are, where visitors are coming from, if they actually apply for a job or talent community, and ultimately if these actions lead to a hire.
Understand how each metric ties to your efforts to drive awareness and consideration among relevant talent pools.
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The Perfect Match: 5 Steps for Building a Connection That Lasts
You wouldn’t buy a house or move to a new city if it wasn’t the right fit, but did you ever think in those terms about a job offer? Would you accept an offer if the company wasn’t a good match?
In this tight labor market, it’s not enough to get a candidate to show interest. You’ve got to get job seekers to connect with your company—so they’ll say yes to the offer. To learn how to attract great candidates by building a connection that lasts, download the free eBook today.
Here’s more on what metrics to track, and more importantly why we should be tracking them: