Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues.
Similarly, you should track some key metrics on your careers site to better grasp the candidate journey and how to get more quality applicants into your hiring funnel.
Track the number of visitors, how engaged these visits are, where visitors are coming from, if they actually apply for a job or talent community, and ultimately if these actions lead to a hire.
Understand how each metric ties to your efforts to drive awareness and consideration among relevant talent pools.
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The 2021 Recruitment Marketing Benchmark Report
Here’s more on what metrics to track, and more importantly why we should be tracking them: