Can’t-Miss Tips and Ideas from Fordyce Forum ’09

The people at ERE Media and The Fordyce Letter did another outstanding job of putting on the third-annual Fordyce Forum. Great speakers, a phenomenal location at the brand-new M Resort in Las Vegas, outstanding networking opportunities, and great people.

I was truly humbled when one participant, Gerald Bullock, told me he had been reading my articles for awhile and attended the conference specifically to see my breakout. No biggie you might think, but he came all the way from Japan. That’s a lot of pressure!

I wanted to leave you with a few “nuggets” I took back. You can also view my “tweet stream” by following me on Twitter (mikegionta).

First, here are some nuggets from Barb Bruno:

  • “If I am more successful than you it is because I heard more NO’s than you.”
  • “There are a number of reasons salespeople fail, the number one reason is attitude by 50% of all cases.”
  • “Don’t allow the luxury of staying in a bad mood for more than 5 minutes. MOVE ON!”
  • “Instead of reading or watching the news, invest one half-hour per day in training and self-development. This will add up to 24 days of training after one year.”
  • “Get a coach. I have 3 coaches: a wealth coach, a business coach, and a life coach.”
  • “Change is a necessity, NOT a luxury.”

Second, here are some great ideas from Jordan Rayboy:

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  • “Good judgment comes from experience, experience comes from from making mistakes, mistakes come from poor judgment.”
  • “Great recruiters do things consistently that average recruiters only do occasionally.”
  • “The average American loses 28% of productivity per day. The key culprit is multitasking.”

Finally, here are the key points from my presentation on Hiring and Retaining Great Recruiters:

  1. Most advertising for recruiters does NOT sell the position, it describes what we need. Explain your firm’s vision in your advertising to be more attractive to great recruiters.
  2. We are recruiters, yet we don’t recruit our own talent. There are some very attractive places to recruit out of right now like mortgage banking, retail, high end car dealers, and brokerage to name a few.
  3. The key to a successful hire is to begin setting formal and specific expectations as early as the first interview, not just the first week of employment.

Bonus Tip: To enroll for FREE in my 7 part audio series, “The 7 Deadly Sins recruiting firm owners make and HOW to avoid them,” visit This will give you more ideas on planning and running your recruiting firm, especially in a tight economy.

Michael Gionta ( is sought out by owners of recruiting firms, both solos and offices with recruiters, who are frustrated; passionately wanting more from their business. Bonus Tip: To enroll for FREE in his seven part audio series, "The 7 Deadly Sins MOST Recruiting Firm Owners Make That Cost Them Tens of Thousands in Lost Profits & HIGH Turnover? & How to Avoid Them!" visit This will give you more ideas on planning and running your recruiting firm especially in a tight economy. You can also visit his blog at for free articles on managing your recruiting firm. Your first module will be emailed instantly and you will learn strategies you can implement immediately to build a search firm generating several million in revenue from some of the simple mistakes made and witnessed by Gionta in his 20 years building his own multi-million dollar firm.