James, principal of Employer Brand Labs in Chicago, is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an employer brand and talent strategy expert, author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries. James’ achievements include authoring what’s been called the bible of employer branding, managing the No. 1 employer brand newsletter in the world, and helping companies globally establish and develop their ability to hire talent.