Australia’s Defence Force Recruiting has launched a recruiting campaign on TV and elsewhere, with a “What Will You Bring?” theme.
The idea is that by appealing to people who can bring a wide variety of skills and interests to the Navy, they’ll get more applicants.
The ads will run in movie theaters, outdoors, on social media (the Australian military does a good job with Twitter, by the way), on the Olympics, and on football and rugby games.
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The ads were shot in in Sydney and Jervis Bay late November 2015 (see below for an embed).