While working on positions on some of the more difficult-to-fill positions, Aaron Lintz had an epiphany. He noticed that 80 percent of the people in the UK take the train (in contrast with the States).
Lintz, senior sourcer for Commvault thought: Instead of targeting the traditional location radius, I can target the cities along the train’s path.
On the surface (no pun intended), this would seem to make his candidate pool smaller, but this enables a recruiter to include cities that are further away than the typical commute because time and stress become smaller factors. When targeting people who take the train, geography always matters.
Lintz mentioned cities like Chicago and Atlanta — busy metropolitan areas — where local geography matters as much as it does in Europe.
Transportation affects the attractiveness of an opportunity. So research local geography and transportation options when recruiting. Be prepared with answers to questions about bus lines, parking, bicycle storage, or carpool programs.
What advice do you have about the importance of knowing local geography for recruiting?