LinkedIn has new rules out for people who use its recruiting product to send a lot of emails, but who don’t get a lot of people opening those emails.
In short, come August, LinkedIn is going to let you know if you’re getting a less-than-13 percent response rate on your InMails. For the next couple of weeks after that notification, folks with low open rates only be able to send emails 1-to-1, not in bulk.
After that, if you meet the 13 percent figure, you’re back to bulk. If not, you’re on another 14-day limit.
“More than 98 percent of ‘Recruiter’ users won’t be impacted by this InMail policy change,” writes LinkedIn’s Sankar Venkatraman. “Yet everyone will benefit from it.”
More here.