It’s not just for the military; Jaguar Land Rover is now using what’s called “mixed reality” or “alternate reality” to find engineers.
The 40,000-employee UK carmaker is looking for about 1,000 electronic and software engineers, and about 5,000 new hires total this year.
It’s teaming up with Gorillaz, a band which, to confuse matters, is not exactly real itself. The band was announced last year as a partner with Jaguar.
Candidates can use the Gorillaz app to do a two-part challenge. The first involves the assembly of an electric sports car.
The second part is a more intense screen. It, says Jaguar, “will focus on cracking code — there are more than 4,000 combinations … a stronger focus on skills and talents than on qualifications.”
Jaguar Land Rover is still taking good ‘ol resumes, but breaking codes with the app will put people on a fast track.