Glassdoor’s HR team is using a very interesting tactic to attract talent.
Specifically, it is using their Robots.txt file to communicate with potential employees.
If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the structure of a website. It is definitely not designed for humans, and that’s the entire point.
Their page basically says: hey — if you’re a human and you’re here, that means you’re curious, and we want to talk to you! Send us an email.
It’s a pretty interesting easter egg that allows it to get in front of a very relevant audience in a unique way that SEOs aren’t used to being approached in.
What tactics are you using to communicate with talent as they go through their everyday lives?