Glassdoor’s Talent Hack

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Oct 4, 2018

Glassdoor’s HR team is using a very interesting tactic to attract talent.

Specifically, it is using their Robots.txt file to communicate with potential employees.

If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the structure of a website. It is definitely not designed for humans, and that’s the entire point.

Their page basically says: hey — if you’re a human and you’re here, that means you’re curious, and we want to talk to you! Send us an email.

It’s a pretty interesting easter egg that allows it to get in front of a very relevant audience in a unique way that SEOs aren’t used to being approached in.

What tactics are you using to communicate with talent as they go through their everyday lives?

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