Australia’s Defence Force Recruiting has launched a recruiting campaign on TV and elsewhere, with a “What Will You Bring?” theme.
The idea is that by appealing to people who can bring a wide variety of skills and interests to the Navy, they’ll get more applicants.
The ads will run in movie theaters, outdoors, on social media (the Australian military does a good job with Twitter, by the way), on the Olympics, and on football and rugby games.
The ads were shot in in Sydney and Jervis Bay late November 2015 (see below for an embed).