Adidas Unveils Intense New Branding Video

Screen Shot 2013-11-27 at 6.29.03 AM“When you love what you do, it’s not really work.”

That’s what one person says in a new employer branding video from adidas, one that … well, if it doesn’t make you want to get off the couch and do something active, nothing will.

The video-makers, according to an adidas blog, asked employees, “Why did you join? What really keeps you here? And what inspires you most about being here?”

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It weaved those answers into a (visual heavy, in typical adidas style) video that’s about a minute and a half long. 

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