A New Employer Branding Tactic: Using Webinars to Attract Talent

Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better.

One company we ran across recently has used webinars to attract and convert talent.

The basic idea is to feature a key employee talking about an interesting project or other employee value proposition. Then, follow up with webinar registrants to see which of them want to interview at your company.

Article Continues Below

Here’s more:

Phil Strazzulla is the Founder of SelectSoftware, a website that offers HR professionals free advice so they can buy the right business software. He got into the HR space when he started NextWave Hire, a recruitment-marketing software company.  He started his career as an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he taught himself to code and started his journey as an entrepreneur.

Topics