A Job Description Is Not a Job Ad

We all know that a job description is not a job ad.

So why do we see so many boring, long, and legalistic job ads — postings that are really just job descriptions? I suspect it boils down to a few things:

  • No time
  • Not enough of the right kind of information about the job
  • Outside pressures (from the hiring manager, other departments, etc.)
  • A less-than-clear understanding of how to create an effective job ad

In a session at ERE’s fall conference, I’ll be tackling the challenge of creating compelling, enticing, and effective job ads. I’ll be looking at some of the best examples — and examining why the bad ones are so awful. I’ll talk about how a great job ad lowers your cost per hire and drives up the quality of your candidates. And I’ll cover why the art of creating a great job ad transcends any technological changes — be they social media, job boards, or ATSs.

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Most importantly, I’ll break apart the different parts of a job ad and show you how they work, how to build them, and how to improve your recruiting results as you do so.

I encourage you to join me in “Job ads That Deliver Results,” Friday, September 9, from 2 to 3 p.m.

Jeff Dickey-Chasins is a veteran of the job board, publishing, and e-learning industries. Jeff was the original marketing director for Dice.com, growing it from $7 million to $65+ million in three years. He has worked with numerous job boards and HR-related sites over the past 20 years. His site can be found at JobBoardDoctor.