So why do we see so many boring, long, and legalistic job ads — postings that are really just job descriptions? I suspect it boils down to a few things:
- No time
- Not enough of the right kind of information about the job
- Outside pressures (from the hiring manager, other departments, etc.)
- A less-than-clear understanding of how to create an effective job ad
In a session at ERE’s fall conference, I’ll be tackling the challenge of creating compelling, enticing, and effective job ads. I’ll be looking at some of the best examples — and examining why the bad ones are so awful. I’ll talk about how a great job ad lowers your cost per hire and drives up the quality of your candidates. And I’ll cover why the art of creating a great job ad transcends any technological changes — be they social media, job boards, or ATSs.
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Most importantly, I’ll break apart the different parts of a job ad and show you how they work, how to build them, and how to improve your recruiting results as you do so.
I encourage you to join me in “Job ads That Deliver Results,” Friday, September 9, from 2 to 3 p.m.