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Join HR executives and other technology-decision makers for a one-of-a-kind webinar, "Use the Principles of Killer Branding to Recruit Real Stars: ."

There is no cost to attend this event. Simply complete the registration form in full* and you'll be provided with the call-in details and URL for this online presentation.

This program has been approved for one (1) recertification credit hour toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification and recertification, please visit the HRCI homepage at www.hrci.org.

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With competition stiffer than ever, how can your company stand out from the rest? The answer of course is effective branding. Join us as Frank Lane, brand entrepreneur extraordinaire and branding consultant for over 100 companies, explains the two principles that control all marketplaces and how your brand can best utilize them.

  • The Principle of Choice
  • The Principle of Expectation

Also, learn the three principles that create Killer Brands, companies that dominate a market because of a compelling and differentiating expectation that comes to be associated with their name. Frank will cover each principle in depth and relate his findings to recruiting and attracting the best talent.

  • The Principle of Focus
  • The Principle of Alignment
  • The Principle of Linkage

Don't wait to take control of your branding in 2009!

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Use the Principles of Killer Branding to Recruit Real Stars


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ERE webinars are particularly suited for the following individuals:

  • Staffing directors and VPs
  • Recruitment managers
  • Corporate recruiters
  • Third-party recruiters
  • CEOs and top HR executives in talent-driven industries
  • Other HR professionals who are tasked with evaluating the recruiting process