Taking Control of EVP
How to Measure, Manage and Improve Your Employment Brand Presence
This webinar has already taken place. You can view the archive by scrolling below.
Join HR executives and other technology-decision makers for a one-of-a-kind webinar, "Taking Control of EVP: How to Measure, Manage and Improve Your Employment Brand Presence."
There is no cost to attend this event. Simply complete the registration form in full* and you'll be provided with the call-in details and URL for this online presentation.
This program has been approved for one (1) recertification credit hour toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification and recertification, please visit the HRCI homepage at www.hrci.org.
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Employment brand has become critical in today's talent market and even established, reputable companies with powerful brands are looking to get smarter about their Employment Value Proposition (EVP). In this session, Newman Group Expert Mitzi Adwell draws from her experience driving employment branding initiatives with leading companies to explore best practices for helping measure, manage and improve your EVP.
We'll explore tactics for defining the attributes that differentiate your organization in the eyes of candidates and employees, highlighting those differentiators through your marketing and communications efforts to candidates, and opportunities for improving talent operations to bring those differentiators to life. This session will provide practical insight that will help you set a strategy for putting your employment brand to work for you.
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back to top Who Should Attend
ERE webinars are particularly suited for the following individuals:
- Staffing directors and VPs
- Recruitment managers
- Corporate recruiters
- Third-party recruiters
- CEOs and top HR executives in talent-driven industries
- Other HR professionals who are tasked with evaluating the recruiting process
Mitzi Adwell is a Talent Management Practice Leader for The Newman Group, a Futurestep company and leading provider of talent acquisition and management consulting services to Fortune 500 organizations. She has a proven track record in leading large initiatives focusing on talent management issues including workforce planning, recruiting and sourcing solutions, performance management and succession management.
Ms. Adwell has over a decade of experience in corporate, vendor and consulting organizations and she has led recruitment teams for leading Fortune 500 companies including Humana Healthcare, Jewish Hospital, Kindred Healthcare, Brown-Forman Corporation (producers of Jack Daniels), and Sodexho USA. In addition, she has been a leader for major recruitment process outsourcing organizations such as Spherion Corporation and Kenexa (formerly BrassRing). Mitzi is an accomplished speaker and contributor to industry thought leadership venues such as the Direct Employers Association and the Human Capital Institute and ERE.