This webinar covers proven techniques for attracting military veterans.
Does your organization use identical marketing materials, relationship building techniques, messages and informational web pages to recruit both college seniors and experienced hires? Many companies have learned the value in customizing their recruitment marketing approach to engage diverse populations. This webinar covers proven techniques for attracting military veterans.
What you will learn:
- 5 themes and messages that resonate with military veterans and examples of how to include those messages in your marketing collateral, web sites, etc.
- More than a dozen ideas for military-specific content to add to your career website that will attract veterans
- Tips for building a relationship with service members at every stage of their transition process, which can be further leveraged into networked referrals
- Specific guidance for creating, growing and maintaining a military career page on Facebook
- Ideas for creating brand awareness in the military community
