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Measuring up: Building a Recruitment Marketing Plan Focused on Results

presented by Tracey Parsons

sponsored by Jobvite

With the rising number of marketing choices facing recruiters, it is a massive challenge to know what works and what doesn’t.  Between the myriad of job boards, social networks, talent communities, and niche media outlets, it can make your head spin. And each day something new is being introduced that promises to deliver the best candidates on a silver platter right to your inbox. This webinar is designed to help you design a plan around results and apply those concepts to evaluating media choices. You will learn how to understand a candidate’s decision path and how that path can help you measure your advertising spend to determine if those dollars are working for, or against, you. You will learn to develop a sales-style recruiting funnel as part of developing a measurement framework for your organization. Finally, you will learn how to identify good solutions for your organization and how to build a budget for your recruitment marketing efforts for the coming year.