Join us in San Diego next March for the 12th annual ERE Expo 2012 Spring

Fluidity, Flexibility, and Focus in Executing a Social Media Strategy as Evidenced by DaVita

presented by Kristen Neubert and Tracey Parsons

sponsored by Taleo

Learn from one of the most forward thinking organizations in healthcare how you too can utilize social media to its fullest potential.

Initiating a successful social media strategy can be quite a challenge, especially in the healthcare industry where branding can make or break an organization. Join us as we take a look at how DaVita, the leading provider of kidney care in the US, has successfully implemented a social media strategy that engages their audience on a new level.

In this webinar we will cover:

  • How DaVita set up their initial social media strategy “smart experimentation”
  • Lessons learned along the way
  • How to engage your audience in dialogue and timely engage candidates once they’ve applied
  • How DaVita uses social media to maximize their reach and how they set up an effective social media response model
  • How to measure your engagement and results for overall success

Learn from one of the most forward thinking organizations in healthcare how you too can utilize social media to its fullest potential.