An established company fails to attract cutting-edge IT talent, because it is considered an “old school” industry giant. Another loses high-level accounting candidates to better-paying financial services companies. Another suffers from an exodus of key managers who are not achieving the “work-life balance” they were promised. These are all examples of real-world employment branding challenges.

Your employment brand is much more than a logo or slogan. It is basic perception that plays a crucial role in your ability to attract and retain vital talent. As president of The Newman Group, a leading provider of talent acquisition and management consulting services to today’s Fortune 500 companies, Ed Newman has seen first hand how employment brand and talent success go hand-in-hand. In this session, Newman will explore the employment branding challenge, and provide insight for developing a brand strategy that will help you compete for the talent you need. We will cover key questions associated with employment brand strategy, including:

• What can we learn from companies who have tackled brand issues?
• What can you actually achieve, or not achieve, with your employment brand?
• Is your employment brand evolving with your business?
• What is your employment value proposition, and how can you influence it?

This is a great chance for anyone involved in recruiting or talent management to gain a practical perspective on employment branding and its role in enabling effective talent operations.