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Building an Employment Brand

presented by Erinn Jacobson

sponsored by Jobvite

The age of the traditional post-and-wait method of recruiting is dying…if not dead.  Have you noticed your candidate pools shrinking and the quality of those pools decreasing?  In this webinar, we will delve deeper into the concept of “Employment Branding,” and how to use all of today’s technology, specifically social media, to attract the best talent and strengthen your employment brand. A great employment brand must be built and supported by everyone in your organization; and if done properly this will have candidates coming to you vs. you having to turn over every cold stone to find them!  We will discuss how an “Employer of Choice” presents themselves in every way – from online image to candidate contact and dialogue.  Even if you are a small company with limited resources, we will discuss how to use that to your advantage!

Specifically, we will introduce the 6 main social media channels and how to utilize each one to your advantage.  We’ll spend time discussing your company’s online image, your own personal online image, and your company’s career page and blog.  We’ll touch on what your job postings are saying about your employment brand, and how to take advantage of SEO to get your branded postings on the biggest sites for free!

This session is guaranteed to be valuable to anyone in attendance!