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Big Data to Big Results – Yoh’s Journey

presented by Cindy Lombardo and Tiffany Williams

sponsored by SuccessFactors

Effectively building and managing an efficient talent sourcing strategy is no small task.  Coupled with the rapidly evolving digital landscape and the myriad of recruitment marketing solutions, it can be difficult knowing what mix of resources will provide recruiters with the optimal tools for sourcing success as well as driving a strong return on investment for your business strategies.  Faced with this challenge, workforce solutions and staffing company Yoh, A Day & Zimmermann Company, redesigned their online candidate marketing strategies.   Cindy Lombardo, Manager, Candidate Marketing, at Yoh, will share their journey which lead not only to big data discoveries that drove radical sourcing strategy modifications, but also learn how the use of this data has consistently had a big results for recruiting efficiencies and ROI.