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“Apply or Goodbye” is a great metaphor for a transactional recruiting process. Sadly, “apply or goodbye” seems to be the end result with most recruiting processes. Everything seems to be about a transaction—filling the open requisition. If a prospect is qualified and interested, then they are moved through the process. If they are not qualified, then at best, they receive a letter of rejection. If a prospect is not ready to apply to do a job, we usually do not know about them. We have de facto told them “goodbye.” And given the prospect-to-candidate falloff rate (research projects application non-completion rates as high as 70-80%), a great number of prospects get lost because of the transactional nature of recruiting technology.

In a moment of frustration (or epiphany) I quipped that candidates were seeking relationships and our recruiting technology offers them the equivalent of a one-night stand (or more accurately a chance to complete an application). Looking past the potential off-color nature of the comment, the truth is there is a gap between what people in this world of Web 2.0 desire and what a typical recruiting operation allows. That gap is the williness on the part of recruiting to have a conversation with you unless you are part of the chosen few that meets with requirements of a specific job. keep reading…

How would you brand a newly minted London firm that recruits intellectual property attorneys for jobs all over the world? With a video of a wedding photographer kicking a goose, of course. How else?

Amazingly, that’s what Fellows and Associates has done. And just to make sure you get it, the firm issued a press release over the weekend discussing the video. keep reading…

A select group of interns, dubbed with unfortunate corniness FUNterns, are putting in 15 hours a week with Nestle as ambassadors for the Butterfinger brand while working full-time jobs or keeping busy elsewhere.

It’s an innovative program which kills two Nestle birds with one stone: using social media (online user-generated videos) to market candy, and providing job experience that potential employees may not get elsewhere. keep reading…

In no particular order, here are some bits and bytes of recruiting news that made it to our inbox this week.

First, the headlines:

• A publicist for business law firm Proskauer Rose LLP reminds us that Sept. 8th is the deadline for federal contractors to sign up and use E-Verify, if they want to continue being federal contractors;
• CareerBuilder lit a match to BrightFuse, the business community site it launched 18 months ago, issuing a press release officially announcing it. At the same time, CareerBuilder released a survey saying 45 percent of employers have used social networking sites to research job candidates.
• Australia’s leading high-salary job board — www.sixfigures.com.au — introduces a new look and expanded career content today for its dues paying, high earning members. It’s also putting more news and content on the outside of the login wall. keep reading…

Drawing recruiting lessons from a study of conversion rates for e-retail shoppers may seem a peculiar thing to do, and it probably is. But don’t let that deter you from considering what Engine Ready found when it studied the effectiveness of the various ways buyers came to a site.

The just-completed study reaffirmed a finding first reported in January 2008 that visitors who arrive at a retailer’s site by clicking on a paid search ad were more likely to make a purchase than were those who got there by clicking on an organic search result. How much more likely? Sixty one percent more. keep reading…

Search Engine Optimization seems to be on everyone lips. SEO seems to be on the tip of every consultant’s tongue. SEO is “all the craze” right now. The chief reason to “optimize” our jobs is because job seekers primarily use search engines to look for a job (as opposed to job boards). But if you think SEO will solve your challenges with talent identification and engagement (aka sourcing), you will be disappointed. keep reading…

If a startup can land $3 million in angel investment in a market like this, it’s a company worth watching even if it is a close DNA relative to Facebook and LinkedIn and only a gene or two removed from what Jobster once hoped to be. keep reading…

Facebook‘s 250 million members would be a recruiter’s gold mine except for one thing: there’s a bouncer at every entrance and there are 250 million entrances.

The analogy doesn’t hold up perfectly because friend collecting is a Facebook pastime, and if you ask around you can almost always find someone to let you into any network. But it’s still not recruiter friendly. Unlike LinkedIn, where the search tools were designed with recruiters in mind, Facebook’s tools seem intended to discourage sourcing.

Yet those millions of Facebook members are too tempting a target to resist. Since the beginning of the year Appirio and Jobvite have both come up with applications that connect HR tech systems of their own or their partners with Facebook. Both however, are intended for corporate recruiters using either Salesforce or Jobvite’s recruitment system. Both focus on referrals.

InSide Job is different. It’s a Facebook application that individual users choose to deploy, making them searchable and findable to other InSide Job users.

The idea came to Lorne Epstein, a career recruiter, as he tried to get contacts out of LinkedIn for free.

Says Epstein, “They charge $10 for an email (there are corporate accounts, but he’s talking about an individual search) and there’s 40 million profiles. Facebook has 250 million and it’s only getting bigger.”

So Epstein, author of You’re Hired! Interview Skills to Get the Job, came up with a simple way to connect recruiters with Facebook users, and job seekers with the people who might be able to help them get a job. keep reading…

Control freaks hate community. And most recruiters are control freaks. Ergo, recruiters hate community. Perhaps my deduction is a little harsh (and purposely attention-grabbing). Maybe a better way to describe how many recruiters feel about community is that they are suspicious, or at the very least skeptical.

To suggest that recruiters are control freaks is not an epiphany or an “ah-ha moment,” as being controlling is one of the traits that make recruiters good at our jobs.  We are managers of a set of projects called search assignments or requisitions and are required to direct a volume that easily reaches the double digits. And we need to control as much as possible to be successful.

Recruiters like the idea of community and having a relationship with prospects and/or candidates. But when recruiters take a deeper dive, they begin to understand that some of the conversations that transpire in community are outside of their control, they lose some enthusiasm. So why advocate community if one cannot control the outcome?

In my upcoming Fall 2009 ERE presentation, I am weaving five topics/questions/discussion points into the storyline. One discussion point is “Web 2.0 solutions proclaim that this is the new way to pipeline candidates into a private talent community. What is a talent community and how do I build one? In this article, I will deal with the “why” of talent communities.  And if you are in Florida in September, I will discuss the “how to” at length. keep reading…

There is a lot of confusion and uncertainty about social networking and its role in recruiting. Conferences and seminars are everywhere. ERE recently held a conference on social media at Google, and there are dozens of articles here on ERE and elsewhere that are touting the benefits of social networks. There are hundreds of social media blogs and websites as well, and an expanding number of social media applications and tools.

But the big questions for many are simple: What are social networks, what do they replace, and what makes them useful? keep reading…

The interviewee queried the Microsoft Hardware Interviewer: “What is Microsoft’s commitment to hardware?” The applicant continued: “While, Microsoft is known for software, what is your vision for the hardware business?“

This scene played out over and over. Sometimes the candidate would even be looking over the interviewer’s shoulder without noticing the poster proudly displayed behind the Microsoft hiring manager. Yes, after 25 years, we were still getting those questions.

That was two years ago. Since then, we have changed the perception of Microsoft Hardware. We have changed the brand Hardware@Microsoft. Hardware@Microsoft has become a profession. The average “person on the street” may not know anything about Hardware@Microsoft. But a target audience of engineers who work in hardware will know about the importance of hardware in terms of Microsoft’s business vision.

ERE acknowledged our work with a “Most Strategic Use of Technology Award” and industry thought leaders like Dr. John Sullivan called our work “pioneering.” (In fairness, this award was shared by a talented group of colleagues who created View My World and incidentally just launched a new careers site.) While being recognized by one’s industry is flattering, the real success of our work was in solving a business need in our division.

The story of making Hardware@Microsoft a profession was an answer to a critical business issue.

keep reading…

Twitter’s confidential corporate information, stolen by a hacker a few weeks ago and partially released Wednesday by TechCrunch, is embarrassing the company, and causing a major stir about journalistic responsibilities, but the worst damage could be to candidates who have interviewed with the fast-growing startup.

According to a blog post by TechCrunch founder and editor Michael Arrington, the tech-focused website was emailed 310 Twitter documents “ranging from executive meeting notes, partner agreements, and financial projections to the meal preferences, calendars, and phone logs of various Twitter employees.” Most of them, Arrington writes, “are somewhat embarrassing to various individuals, but not otherwise interesting.”

Those, including documents showing who interviewed for senior positions at Twitter, will not be released by TechCrunch, he says. Those dealing with the company’s business plans and products, will be published, he said.

keep reading…

There’s a new Web 2.0 tool out from Dice this morning that integrates learning with job postings and even recommends IT courses based on the contents of user resumes. And the courses are all failure-proof; you pass or get your money back.

The new Dice Learning has more than 62,000 course offerings, spread among online and physical programs. Most lead to certifications; some are individual improvement classes. Almost all the providers offer discounts (of up to 25 percent for students enrolling through Dice.

Special about Dice Learning is how users can search for these programs.

By going through the front door at Dice Learning, users can plug in keywords, browse the current 28 providers directly, or browse by application area. These passive jobseekers get offered courses and multiple ways of filtering the results — and the opportunity to click into relevant jobs on Dice.com. Job seekers who come to the main job site — Dice.com — to look for work will be presented with learning opportunities related to the keywords they use to job-shop. A particularly clever feature matches up course offerings to experience, skills, and interests listed on user resumes.

If that’s all Dice Learning offered, it would be worth a look if only to cut through the clutter of a Google search. But we said this is a Web 2.0 tool and in this case that means reviews, evaluations, comments, and recommendations can be made for every one of the courses on the site. Since the site just launched, few, if any of the courses will have comments, but with all of Dice’s 3 million registered users able to log in to the new site, content for the most popular courses should grow quickly.

keep reading…

Attention you would-be tweeps and tweeple. You talk a good game, but you don’t tweet one. In fact, you don’t tweet at all.

Half of all those registered on Twitter have not tweeted once. Half of those registered have no followers. Half follow no one. Nine percent of Twitter’s estimated 5-6 million registered users (the company doesn’t provide numbers) are considered inactive, having fewer then 10 followers, friends and updates.

If that’s the case — and a new report from Hubspot on the State of the Twittersphere says it is — then who’s doing all the tweeting? keep reading…

Here’s a question I bet didn’t come up at the Social Recruiting Summit on Monday: Should I add my boss as a Facebook friend?

What prompted this question (which I encourage you to comment on at the end of this article) is Hunch. That’s right, Hunch, a dot-com that launched out of beta on Monday. It’s not exactly a search engine. Nor is it an oracle. It’s, well, here’s how co-founder Caterina Fake explained it to CNN.com: “It’s something new.”

We’ll call it a decision engine, since that’s what others are doing and it’s as good a descriptor as any. The first time you use Hunch, you’re confronted with 20 questions. More will come later, but Hunch starts easy. You can skip these profiling questions, but like talking with a shrink, any question you ask will be answered with several from Hunch.

When I asked Hunch about where to look for a job, it presented me a with a list of topics and question options including, “Should I look for a job or wait?” Not exactly what I was looking for, but interesting enough. The first question Hunch asked when I agreed to that topic was “Do you need the money?” After working my way through the decision tree, Hunch advised me to “wait a bit.” But the split between that answer and start looking was 55-45.

Besides being fun, Hunch has a serious side. Though it isn’t going to replace a search engine for sourcing candidates, it can help cut through the clutter to help you answer questions like “Do I need an in-house person for my U.S. business?” Or “Is it OK to ask my co-worker on a date?” keep reading…

Joshua Kahn (who goes by twitter.com/joshuakahn on Twitter), spoke this afternoon at the social recruiting summit, talking up some of his favorite ways to geek out. Kahn works for Accenture, mainly on the Best Buy account. keep reading…

As the summer’s gathering of social-media-using recruiters kicks off at Google’s headquarters in Silicon Valley, recruiters at DaVita, KPMG, CO-OP Financial Services, Burger King, California Pizza Kitchen, and the University of California we talked to over the last couple of weeks say that social media is an ongoing experiment, one that in some companies is being done without any specific plan, but is nonetheless yielding results. keep reading…

ERE’s first Social Recruiting Summit gets underway Monday, appropriately enough, at Google world headquarters in the heart of Silicon Valley. That it’s a sold-out conference should be no surprise, considering the virtual stampede of recruiters to social media.

Surveys in just the last month from Jobvite, Arbita, LinkedIn and others show the fascination recruiters have with social media. The Jobvite report found 72 percent of the surveyed recruiters will invest more in social networks this year. Contrast that with the 26 percent who expect to spend more on job boards.

The Arbita survey, coming at the question from a somewhat different angle, says 73 percent expect to spend the same or less on search engine marketing and social media; 93 percent of the respondents to that survey say they’ll spend the same or less on job boards.

Both show a legion of recruiters experimenting with social media. Referrals are still the recruiting gold standard, but the survey evidences an excitement with the potential that social networks hold, even if recruiters are still unsure how best to use them and how effective they will be in the long run.

For instance, Arbita found half the surveyed companies have no effective strategy for finding candidates on networks such as LinkedIn and Facebook. The company asked about strategies for sourcing candidates through their blogs and 85 percent said they have nothing effective.

No wonder the Social Recruiting Summit filled up. No wonder that so many recruiters stepped up to lead “Unconference” discussions, not only on tactics, but on how social media recruiting is likely to evolve over the next few years and how it fits into the overall corporate recruiting portfolio.

The picture that emerges from the pre-conference discussions on ERE and Twitter, and from the Arbita and Jobvite reports, is one of recruiter anticipation that pretty clearly says, “We’re not sure where there this train is heading, but we’re getting on.”

The Arbita survey has recruiters admitting that while metrics to support their marketing decisions are important, 62 percent aren’t happy with the quality of the data. Remarkably, 39 percent of the respondents don’t even see metrics and analytics as an important part of recruitment strategy.

That startling result lead Don Ramer, founder and CEO of Arbita, to rail in the report that, “Two generations after the invention of the relational database –- of Lotus –- we have 39 percent of the people who are responsible for staffing saying metrics and analytics are not an important part of their strategy.”

The Jobvite report at least had recruiters explaining their rationale for using social media: 77 percent use the networks to reach passive job seekers; 74 percent because of the lower cost, and; 72 percent to find candidates with hard to find skills or experience.

While Jobvite’s survey didn’t delve into strategic decision making and metrics, the respondents at least had a basis for making those judgments. Two-thirds of them had made hires through an online social network.

It may be foolish to dismiss the role of metrics and analytics in deciding where to focus your recruiting effort. But jumping on to the social media train is hardly foolish, even if the analytics aren’t there, yet, to be able to say with certainy whether the phenomenon will deliver the sort of results we want.

Peter Weddle, the well known recruiting publisher and consultant, has a contrarian view of the social media landrush. He blogged a few weeks ago that, “There is a great SCAM being perpetrated in the recruiting profession today. Call it “social capabilities ahead of the market.”

Facebook, LinkedIn, Twitter, he wrote, aren’t ready for prime time: “These sites may be effective recruiting tools in 2014, but today they aren’t even close. To put it another way, they are social capabilities that are way ahead of the market, if the market you’re after is the one for talent.”

His evidence, though arguable as to its meaning, is worth considering. The short version of it is that people, especially the millenials, those denizens of social media, still look for jobs on job boards. And well they should. To twist a phrase from bank robber Willy Sutton, job boards are where the jobs are.

Social media, however, is where the world is. The only reason to post a resume on Monster is to find a job. Posting to LinkedIn or building a Facebook page or Tweeting is done by millions for purely social and business reasons, only some of which is directly motivated by job hunting.

Neither the Arbita nor Jobvite survey presages the imminent demise of the job board. Crystal ball gazers have been predicting that for years and they’re all still here and more seem to be coming every day.

Instead, what the surveys suggest and the interest in the Social Recruiting Summit reflects is that social media is becoming a part of recruiting’s toolbox, even if we aren’t sure how it will fit into a comprehensive strategy.

Like tens of thousands of seniors across the U.S., Eric Barker graduated this month with no job.

But unlike every one of those tens of thousands, the newly minted MBA from Boston College took the unconventional step of running a job-wanted ad on Facebook.

“You know that old saying,” he wrote us explaining why, “If your stock broker knows so much, how come he isn’t rich? I think the same thing goes for marketing: ‘If that marketer is so good, he’d better be able to market himself.’”

So that’s just what this marketer did. His target is Microsoft; the work is entertainment, and; the results? Well, no job yet, but a boatload of contacts, lots of buzz, and offers of help from people like Glenn Gutmacher of Arbita and JobMachine. “Considering this was just a little experiment in unconventional job hunting that cost about a half hour of my time and less than $50, it’s been insanely successful,” Barker says. keep reading…

Subtle as it may seem, there is Grand Canyon of difference between a database of prospective candidates and a community of talented prospective candidates.

Recruiters frequently tell me they have a talent community, when further investigation reveals that they have a huge database of people they do not know at all. These databases have been built up using impersonal methods including the career website, profiles gathered through the applicant tracking system, and perhaps referrals from other employees.

Databases suffer from two major problems when it comes to being effective recruiting tools. keep reading…